The concept of a vast 'mating marketplace' driven by immediate value signals is a recent phenomenon. Evolutionarily, humans formed bonds based on long-term compatibility within small, familiar tribes, suggesting that today's dating apps create an unnatural and potentially detrimental dynamic.

To counteract the "suffocation model," couples can strengthen their bond by not relying on it for every need. Building a diversified "social portfolio"—turning to different friends, family, and hobbies for various forms of emotional support and fulfillment—reduces pressure on the marriage and improves overall happiness.

The period where men cold-approached strangers who became their partners was a brief historical anomaly, not a long-standing norm. It required a high-trust society still operating on the 'fumes' of previous conservative behavioral norms. Both before and after this short window, mate selection has primarily been mediated through trusted social networks.

Women who desire to be a man's top priority misunderstand male nature. A man's vast capacity for productivity, when singularly focused on one person, becomes overwhelming for her and purposeless for him. Men must have a purpose larger than their partner to be fulfilled and attractive.

Contrary to common advice, high expectations aren't inherently bad for marriage. They create a bifurcation: couples who invest enough to meet these expectations achieve unprecedented levels of fulfillment, while those who can't are often unhappier than couples from past eras with lower expectations.

Historically, marriage was a pragmatic institution for resource sharing, political alliances, and acquiring in-laws. The now-dominant concept of marrying for love and personal attraction is a relatively recent cultural development, primarily from the 18th and 19th centuries.

Psychologist Eli Finkel's "suffocation model" suggests contemporary couples expect their partners to provide not just love, but also personal growth and self-actualization—needs once met by an entire community. This overload of expectations can damage a relationship if not met with sufficient investment of time and energy.

The intense search for a career "calling" has become psychologically parallel to the search for a romantic soulmate. Both are driven by a "don't settle" mindset and create impossibly high expectations, often leading to disappointment and strained relationships when reality doesn't match the ideal.

A key expectation in modern relationships is the "Michelangelo effect," where individuals look to their partners to act as sculptors, helping to "unleash" the ideal, aspirational version of themselves. This dynamic shifts the focus of a relationship from mere companionship to active personal growth facilitation.