For corporate brands hesitant to engage in conversations on LinkedIn, a low-risk starting point is to comment on posts from podcasts or media outlets where they've previously been featured. This provides a 'safety factor' by leveraging existing, approved relationships and ensures contextually relevant engagement.
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Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.
A powerful LinkedIn strategy involves a two-part approach: use your main posts to share a contrarian or challenging point of view to capture attention and establish expertise. Then, in the comments section, remain unfailingly positive and supportive—even when disagreeing—to build relationships and goodwill.
LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.
LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.
Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.
Demystify LinkedIn by treating it as a physical conference. Your profile is your professional attire, your content is your keynote speech, and commenting on others' posts is networking during the coffee break. This makes platform functions intuitive and purpose-driven.
The easiest way to increase your visibility is to consistently comment on other people's content. To make this effective, be strategic: comment on posts by industry leaders where your target audience will see your name, photo, and headline in a relevant context.
Commenting on others' posts provides a low-stakes environment to experiment with new content formats or tones that might not fit strict brand guidelines. It's an effective way to test edgier or funnier ideas before committing them to your official company page.
Use comments on others' LinkedIn posts as a low-risk testing ground for new content formats or edgier ideas. If a comment flops, the impact is minimal. If it succeeds, it validates the idea for a future post on your company's page, bypassing initial brand guardrails.
LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.