To combat scams and increase platform trust, LinkedIn now requires users with 'recruiter' in their job title to verify their workplace. This is a targeted safety measure designed to help vulnerable job seekers identify and engage with legitimate hiring professionals.
The Social Media Marketing World conference is relocating to Anaheim in 2026, using Disneyland's proximity as a key selling point. The goal is to facilitate deeper, informal networking and relationship-building among attendees after conference hours.
LinkedIn's algorithm heavily weights when a user saves a post, ranking it higher than a 'like'. This action reportedly provides an 80% 'return on effort,' making it significantly more likely your future content will appear at the top of that user's feed.
LinkedIn's updated analytics now include metrics on how many times a post is privately shared via direct message. This allows marketers to measure the impact of 'dark social' and understand the resonance of content that inspires private recommendations over public engagement.
For corporate brands hesitant to engage in conversations on LinkedIn, a low-risk starting point is to comment on posts from podcasts or media outlets where they've previously been featured. This provides a 'safety factor' by leveraging existing, approved relationships and ensures contextually relevant engagement.
Contrary to past advice, recent data shows LinkedIn videos perform better with short, concise captions. The platform's UI creates 'context switching' friction between watching a video and reading long text, making brief captions paired with on-screen text more effective for earning likes.