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Leaders often assume that applying pressure will force an opponent to the negotiating table. This strategy can fail when the adversary operates under a different logic or, as with Iran's decentralized military, when there is no single authority left to negotiate with, revealing a critical cognitive bias.
Despite being the weaker military party, Iran's ability to inflict persistent pain on regional shipping and U.S. allies gives it leverage. To secure a ceasefire, the U.S. may have to offer incentives like sanctions relief, allowing Iran to turn military weakness into diplomatic strength.
Technically proficient professionals often falter when promoted to management because they try to apply logical, predictable models to human interactions. This approach fails because people are not systems that can be modeled, leading to frustration and ineffectiveness.
The spectacular success of US military and intelligence operations, like the one against Maduro in Venezuela, can create a dangerous sense of hubris. Leaders may begin to see the military as a 'magic wand' for solving any problem, leading them to misapply this powerful tool in more complex situations like Iran.
According to a former U.S. negotiator, Nicolás Maduro's personality is a key factor in diplomacy. His thin skin and brittle ego mean he will reject any proposal, even a beneficial one, if he perceives it as being forced upon him, making traditional pressure tactics ineffective.
Trump has a history of taking actions that foreign policy experts warned would backfire, only for those warnings not to materialize. This track record likely created an overconfidence in his own instincts, causing him to disregard or underestimate the unique dangers of a military confrontation with Iran.
Deterrence happens in the mind of the enemy. The US fails to deter Iran by attacking its Arab proxies because Iranian culture views Arabs as expendable. To be effective, deterrence must threaten what the target culture actually values. In Iran's case, this means threatening Persians, not their proxies.
To predict a leader's actions, disregard their words and even individual actions. Instead, focus on their consistent, long-term pattern of behavior. For Putin, the pattern is using negotiations as a stalling tactic to advance a fixed agenda, making him an unreliable partner for peace deals based on stated intentions.
The public threats of a military strike against Iran may be a high-stakes negotiating tactic, consistent with Trump's style of creating chaos before seeking a deal. The goal is likely not war, which would be politically damaging, but to force Iran into economic concessions or a new agreement on US terms.
A key British intelligence failure before the Falklands War was assuming Argentina's junta would be constrained by factors like public opinion. This tendency to project democratic logic onto autocratic regimes was repeated with Putin's invasion of Ukraine, leading to surprise despite mounting evidence of intent.
Other US adversaries successfully appealed directly to President Trump's personalized style of diplomacy. Iran, by consistently refusing to meet with him, committed a strategic error that closed off a viable path to de-escalation and ultimately doomed the negotiation process from succeeding.