The recent wave of mass layoffs has exposed the superficiality of corporate buzzwords like "empowerment." The concept has lost meaning because it was not backed by genuine job security or agency during difficult times. This has created a reckoning where employees see company relationships as more transactional.

With non-native speakers as the majority of English users, the language constantly evolves in diverse ways globally. Efforts to impose a simplified, standard version for business (like "globish") are unlikely to succeed because language is a living system that speakers inherently and creatively adapt, making it impossible to control.

Linguist Anne Kerzan reframes jargon not as a flaw, but as a specialized lexicon for a profession. It provides useful shortcuts and creates a sense of shared identity for insiders. The negative perception arises from being an outsider or when jargon is used to obscure meaning, such as with corporate euphemisms.

The way customers communicate with you—whether collaboratively or demandingly—is a direct reflection of the cultural norms you have established in the relationship. If clients are constantly badgering you for discounts or deliverables, it indicates you've set up a culture that permits it.

Corporate communication often fails because professionals mimic the bland, jargon-filled style they see from other companies. They are 'LARPing' (live-action role-playing) what they think an executive should sound like, creating a self-perpetuating cycle of hollow, ineffective communication that lacks authenticity and impact.

In specialized fields like fintech, subtle differences in terminology (e.g., "payment" vs. "payments") are powerful in-group signifiers. Getting these details right is critical for brands and ghostwriters to establish credibility. Getting them wrong immediately marks you as an outsider.

Modern advertising weaponizes fear to generate sales. By creating or amplifying insecurities about health, social status, or safety, companies manufacture a problem that their product can conveniently solve, contributing to a baseline level of societal anxiety for commercial gain.

Marketers focus so much on being clear and compelling that their messages become generic ("made easy"), over-hyped ("predictable revenue"), or cryptic. This creates a disconnect between what companies say and what buyers actually understand, because the core meaning is lost.

The financial system is made intentionally complex not by accident, but as a method of control. This complexity prevents the average person from understanding how the system is rigged against them, making them easier to manipulate and ensuring they won't take action to protect their own interests.