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  1. ReThinking
  2. Why are people acting like everything’s fine? with Rahaf Harfoush
Why are people acting like everything’s fine? with Rahaf Harfoush

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking · Nov 25, 2025

Digital anthropologist Rahaf Harfouche on navigating hypernormalization, rejecting toxic productivity, and finding stability in turbulent times.

“Hypernormalization” Describes the Collective Feeling of Disconnect from Institutions

This anthropological concept captures the cognitive dissonance of knowing the world is changing while leaders and institutions act like everything is normal. This disconnect can make individuals feel as if they are going crazy, questioning their own perception of reality.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

Reframe “I Owe You” from Transactional Debt to a Communal Offer of Care

The phrase “I owe you” can be seen not as a transactional obligation but as an acknowledgment of receiving care and a signal that the relationship is one of mutual support. It communicates a willingness to give back to the community, not just to clear a personal ledger.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

“Productivity Propaganda” Dangerously Equates Personal Worth with Work Output

Modern culture has transformed productivity from a performance metric into a measure of a person's deservingness and identity. This is dangerous because it falsely suggests hard work is the sole variable for success, ignoring systemic factors and harming well-being.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

Rational Decisions Are Impossible Without First Processing Collective Emotional Trauma

Society hasn't processed the collective trauma of events like the pandemic, leading to widespread emotional dysregulation that prevents clear thinking. To move forward, groups must first feel and acknowledge the fear and grief, rather than just intellectualizing the problems.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

Design Productivity Systems Around Your Energy, Not an Industrial Assembly Line

Most productivity systems are based on Industrial Revolution models that assume constant, machine-like output. A more humane approach involves first understanding your personal energy ebbs and flows and then building a compassionate system that aligns with your body's reality.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

Hyper-Individualism Causes Us to Internalize Collective Problems Like Climate Change

Western culture's focus on hyper-individualism leads people to feel personally responsible for solving massive, systemic issues. This creates immense pressure and an illogical belief that one must find a perfect, individual solution to a problem that requires a collective response.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

Frame Emotions as “Unpleasant” Instead of “Negative” to Separate Feeling from Outcome

A growing trend in psychology suggests relabeling emotions like anger as “unpleasant” rather than “negative.” This linguistic shift helps separate the aversive sensation from the emotion's potential long-term benefits or consequences, acknowledging that many difficult feelings have upsides.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago

People-Pleasing Stems from a “Self-Abandonment Wound” Filled by External Validation

The root cause of people-pleasing is often a “self-abandonment wound.” We seek validation or acceptance from others because we are trying to get something from them that we are not giving ourselves. The solution is to develop internal self-acceptance and set boundaries.

Why are people acting like everything’s fine? with Rahaf Harfoush thumbnail

Why are people acting like everything’s fine? with Rahaf Harfoush

ReThinking·4 months ago