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  2. A better approach to the product team process - John Cutler (Head of Product, Dotwork)
A better approach to the product team process - John Cutler (Head of Product, Dotwork)

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience · Nov 26, 2025

John Cutler discusses why leaders should intentionally design their organization's 'game' to foster engagement, creativity, and better outcomes.

Frame Work as a Game to Unlock Strategic Thinking

Employees often reserve their best strategic thinking for complex hobbies. By intentionally designing the work environment with clear rules, goals, and compelling narratives—like a well-designed game—leaders can unlock this latent strategic talent and make work more engaging.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

The Current Climate Favors "Big Swings" Over Continuous Improvement

Economic pressure forces leaders to prioritize immediate, bold actions over incremental gains. This creates a stigma against continuous improvement, which can be perceived as slow or lacking strategic impact. The mandate is for massive, transformative change, not small, sustainable steps.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

Leaders Design Everything Except the "Process" Itself

Leaders readily design tangible elements like incentives, job ladders, and meeting agendas. However, they often feel uncomfortable with the idea of intentionally designing the overall "process" or "environment," fearing it's overly controlling or manipulative, despite it being a logical extension of their other design activities.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

Evaluate Culture by Observing Who Thrives and If You Respect Them

A powerful way to gauge cultural fit is to identify who is succeeding within the organization. Then, honestly assess if you respect them and their methods. If the path to "thriving" is paved by behaviors you don't admire, it signals a fundamental misalignment and may not be a game you want to win.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

A Lack of Complaints Signals Dangerous Adaptation, Not Satisfaction

In a dysfunctional environment, the absence of pushback is a significant warning sign. Humans are highly adaptive; those who can't tolerate the system leave, while those who remain learn to cope. This creates a dangerous silence, where leaders mistakenly believe everything is fine because no one is complaining.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

"Empowerment" Is a Fair-Weather Concept Proven Hollow by Layoffs

The recent wave of mass layoffs has exposed the superficiality of corporate buzzwords like "empowerment." The concept has lost meaning because it was not backed by genuine job security or agency during difficult times. This has created a reckoning where employees see company relationships as more transactional.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

Global Processes Default to Blandness; Opinionated Rituals Create Character

Company-wide processes like annual planning often become bland and unopinionated to appease all stakeholders and avoid criticism. In contrast, companies with strong cultures often have opinionated leaders who champion specific, quirky rituals, which infuses the entire organization with a distinct and effective character.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago

Design Your Culture by Defining Behaviors, Not Abstract Outcomes

Instead of aiming for vague outcomes like "empowerment," start by defining the specific, observable behaviors you want to see. For example, what does "being data-driven" actually look like day-to-day? This focus allows you to diagnose and remove concrete barriers related to competency, accessibility, or social reinforcement.

A better approach to the product team process - John Cutler (Head of Product, Dotwork) thumbnail

A better approach to the product team process - John Cutler (Head of Product, Dotwork)

The Product Experience·3 months ago