When selling cross-culturally, it's better to admit you're not an expert. Do your research, but also state that you understand you don't live in their world and what you've learned may not be perfectly accurate. This humility builds more trust than pretending to be a cultural insider, which can backfire.

Core leadership concepts like empathy and compassion are not confined to the corporate world. Their resonance with audiences like stay-at-home mothers and executive chefs demonstrates that effective leadership is fundamentally about mastering universal human interaction skills, not just business-specific strategies.

The most crucial communication advice is to 'connect, then lead.' Before guiding an audience to a new understanding or action, you must first establish a connection by tapping into what they care about and making your message relatable. Connection is a prerequisite for leadership and influence, not an optional extra.

An executive who moved from Chicago to Tokyo felt like an imposter and considered changing his leadership style. The best advice he received was the opposite: lean in *more* to who you are. Authenticity is a universal language that transcends cultural and professional barriers.

Across three billion years and four stages of mind (molecule, neuron, network, community), intelligence has consistently advanced by diversifying its thinking elements. The most powerful minds at each stage are those with the greatest variety of components. This frames diversity as a fundamental, time-tested strategy for improving competence in any system, including organizations.

PMs who transition from other professions bring life skills that help them understand diverse perspectives. This real-world experience builds more empathy than academic product management programs, which primarily teach frameworks and a common language.

To effectively lead multicultural teams, be authentic, as people can sense fakeness. However, you must adapt your communication delivery for different cultural contexts. Understanding nuances—like why a team in Japan might be silent on a call—is crucial for building trust and avoiding misinterpretation.

When a team has members from 10+ countries, country-specific 'do's and don'ts' are useless. The effective strategy is developing broad cultural intelligence: slowing down, listening more than talking, and using inquiry to ensure mutual understanding with any colleague, regardless of their origin.

Many sales professionals master techniques but fail to connect deeply. When you are disconnected from your unique purpose and identity, prospects sense an absence. This lack of authentic presence, not flawed technique, is what causes them to disengage without understanding why.