Instead of polished ad creative, have the founder record a simple, direct-to-camera video on their iPhone announcing the sale. This authentic, personal approach often generates higher click-through and conversion rates by creating a friend-to-friend connection with the audience.

Breeze's most effective ads are raw, unedited videos of the founder. In one example, he filmed himself calling a customer to refund their $560 order after a coin flip. That single ad cost $560 to make but generated an estimated $500,000 in sales, proving authenticity trumps production value.

To convince leadership to adopt low-production content, go beyond performance metrics. Frame the argument around business efficiency: highlight the drastically lower budget and the ability to be more timely by reducing production time from months to days. This combination is more compelling than engagement data alone.

To increase video pace and maintain viewer attention, Roberto Nickson cuts out even tiny pauses between lines. He achieves this by slightly overlapping the audio and video of consecutive clips, creating a punchier, seamless flow that respects the audience's time.

Nickson streamlines his video creation by scripting in Apple Notes, using a teleprompter app (Promptor Pro), and recording audio via OBS separately from his camera. This insulated process, built on muscle memory, protects against data corruption and allows for rapid production from idea to deployment.

Instead of relying on unreliable and risky web-based video converters, Roberto Nickson uses a dedicated desktop app called 'Downy.' This tool allows him to quickly and safely download B-roll content from any platform (YouTube, Twitter, Instagram), drastically speeding up his media gathering workflow.

Vercel's founder argues that a camera's photo should be treated as a starting point (an input) for AI models, not the final image. This reframes photography around AI enhancement rather than hardware quality, opening up new product categories for image transformation and post-processing.

Instead of using generic stock footage, Roberto Nickson uses AI image and video tools like FreePik (Nano Banana) and Kling. This allows him to create perfectly contextual B-roll that is more visually compelling and directly relevant to his narrative, a practice he considers superior to stock libraries.

The media industry's economics have inverted. The greatest career and financial opportunities are no longer in big-screen cinema but on the smallest screens (mobile). This mental model suggests that professionals' returns on human and financial capital are highest when creating content for mobile-first platforms, not traditional film.