/
© 2026 RiffOn. All rights reserved.
  1. The Prof G Pod with Scott Galloway
  2. How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships
How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway · Dec 12, 2025

Prof G discusses his strict ad vetting process, navigating career pivots in a declining Hollywood, and strategies for building new friendships.

Career Returns in Media Are Inversely Correlated with Screen Size

The media industry's economics have inverted. The greatest career and financial opportunities are no longer in big-screen cinema but on the smallest screens (mobile). This mental model suggests that professionals' returns on human and financial capital are highest when creating content for mobile-first platforms, not traditional film.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago

Overcome Adult Loneliness by Proactively "Mandating" Male Friendships

To combat the difficulty of making friends as an adult male, be unusually direct. The host suggests explicitly stating "I feel a really great vibe with you" and initiating "mandates" (male dates). This proactive, vulnerable outreach bypasses the ambiguity and passivity that often prevents adult male friendships from forming.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago

Pivot From a Declining Industry by Mapping Core Skills to Growth Sectors

For professionals in declining fields like Hollywood production, reinvention requires abstracting core skills. A line producer's expertise in organization, vendor management, and execution is directly transferable to a growth sector like high-end event planning, which capitalizes on the consumer shift from things to experiences.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago

Authentic Host-Read Podcast Ads Command a Premium $45 CPM

Host-read podcast advertisements can command a premium CPM (cost per thousand listeners) of around $45. This higher price is justified because the host's personal endorsement feels more authentic to the audience. This authenticity makes listeners less likely to skip the ad and more likely to trust the product recommendation.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago

Consumers Buy Luxury Goods Like the Amex Black Card to Signal Mating Fitness

The host admits his $5,000/year Amex Black Card is functionally a "platinum card sprayed black." He says its true value is not in its perks but its power as a status symbol to signal his worth as an "investor and a mate." This reveals the deep-seated, evolutionary psychological drivers behind luxury consumption.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago

Top Creators Build Trust by Rejecting Lucrative but Predatory Ad Categories

Scott Galloway's Prof G Media, a $20M business, rejects entire ad categories like crypto and gaming. He believes they prey on young men, and accepting their money would undermine audience trust. This strict vetting process results in a small, curated list of just 38 advertisers, prioritizing brand integrity over revenue.

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships thumbnail

How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

The Prof G Pod with Scott Galloway·2 months ago