The next frontier for conversational AI is not just better text, but "Generative UI"—the ability to respond with interactive components. Instead of describing the weather, an AI can present a weather widget, merging the flexibility of chat with the richness of a graphical interface.
Vercel's founder identifies web forms as a massive, underrated market ripe for disruption. The key insight is to apply AI to both form creation (describing data needs in English) and submission (a conversational UI that replaces static fields), fundamentally changing this internet primitive.
Vercel's founder argues that a camera's photo should be treated as a starting point (an input) for AI models, not the final image. This reframes photography around AI enhancement rather than hardware quality, opening up new product categories for image transformation and post-processing.
Dominant models like ChatGPT can be beaten by specialized "pro tools." An app for "deepest research" that queries multiple AIs and highlights their disagreements creates a superior, dedicated experience for a high-value task, just as ChatGPT's chat interface outmaneuvered Google search.
Guillermo Rauch's product intuition comes from accumulating "exposure hours" to diverse products and, crucially, observing how people use his software in their natural environment. Seeing a user with a large monitor revealed a key UI flaw, sparking a major design improvement.
To create web apps that feel native on mobile, the most crucial design principle is aggressive reductionism. Vercel founder Guillermo Rauch's advice is to "delete, delete, delete, delete" every non-essential UI element to force clarity and respect the user's fleeting attention span.
Guillermo Rauch uses Vercel's V0 tool to build high-fidelity UI components as direct pitches to his team. This moves beyond text-based suggestions, providing a concrete, interactive prototype that communicates vision with perfect clarity, accelerating product development and alignment.
An untapped startup idea is to create a tool that constantly polls AIs on subjective topics (e.g., "best candidate"). Visualizing these "vibes" over time would create a free content engine by exposing model biases and showing how AI consensus shifts, making it a "Wirecutter for everything."