During a major launch, the creator continued sending her regular story-driven newsletter. By weaving in authentic stories related to the launch theme and a subtle CTA, these emails generated over $300,000, proving that connection-focused content can outperform hard sales pitches.

Instead of a standard acquisition, Sanchez bought newsletters and posed as a sponsor or guest writer to funnel subscribers to her own list. She would grow the acquired asset simultaneously and then sell it for a profit, effectively getting paid to acquire new subscribers.

While designed for collaborating with other creators, the new 'collaborator' tagging feature is a powerful tool for growing your own portfolio of channels. By tagging your second channel on a video from your primary one, you can effectively funnel your existing audience to a new project.

The strategy scales from individual sponsored videos to having 100+ creators on retainer posting monthly. This creates an "astro turf" of content that dominates the niche's ecosystem. A successful video can then go viral, prompting other creators to organically make videos about your product to capture views.

The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.

When in-product collaboration loops are weak, look for organic external sharing behaviors. Descript noticed users making YouTube tutorials, first encouraged them to add links, and then built a full affiliate program. This became a primary growth channel, driving over 25% of new users.

YouTube's Community Tab now allows subscriber posts, but getting initial engagement is difficult. The new direct linking feature lets creators drive traffic from external platforms like email or social media to specific posts, effectively kickstarting conversation and overcoming audience inertia.

Leveraging his existing authority on LinkedIn, Tom Alder promoted his yet-to-be-released newsletter and built a 5,000-person waitlist. This strategy capitalized on the excitement of a launch, converting his social media following into an email audience before writing a single issue.

Creator agencies and networks price talent efficiently. The real opportunity is in mass outreach to smaller creators (10k-50k subs) who don't know their market value. A fraction will underprice themselves so dramatically that they become a marketing arbitrage opportunity.