Amy Porterfield found her newsletters with the highest open rates and clicks were those sharing personal stories, not just promoting content. This human connection, she argues, is the most powerful business strategy available to a creator.
Amy Porterfield dictates her personal stories to ChatGPT, then prompts it to extract the key parts into a concise draft. This uses AI as a partner for clarity and structure while preserving her authentic voice, avoiding soulless, AI-generated content.
When Amy Porterfield's copywriter went on leave, she was forced to write the newsletter herself. This unexpected task allowed her to reconnect with her personal voice and stories, which became the key to the newsletter's revitalization and success.
Newsletters can be powerful list-builders, but only if promoted like a product. Instead of a simple 'join my newsletter' prompt, create a dedicated page that details the value, explains what subscribers will get, and even offers a preview of a past issue.
Switching from clear but safe subject lines (e.g., '3 ways to...') to provocative, curiosity-piquing ones dramatically improved open rates. The speaker notes that if a subject line feels slightly uncomfortable to send, it's probably a good sign.
Contrary to the common wisdom of using a single call-to-action, an A/B test revealed a newsletter version with five links generated a 152% higher click-through rate than a version with only three. Offering variety can turn passive readers into active clickers.
During a major launch, the creator continued sending her regular story-driven newsletter. By weaving in authentic stories related to the launch theme and a subtle CTA, these emails generated over $300,000, proving that connection-focused content can outperform hard sales pitches.