Instead of a standard acquisition, Sanchez bought newsletters and posed as a sponsor or guest writer to funnel subscribers to her own list. She would grow the acquired asset simultaneously and then sell it for a profit, effectively getting paid to acquire new subscribers.
Instead of traditional newsletter cross-promotions, Alex Garcia initiated 'newsletter-to-video' swaps. He promoted a creator's YouTube channel in his newsletter in exchange for them promoting his newsletter in one of their videos, tapping into a different and highly engaged audience format.
Yossi Levi built a massive audience by operating anonymously, which allowed him to share sensitive, insider information about the auto industry that a public figure couldn't. This created a unique value proposition, attracting followers eager for behind-the-scenes knowledge.
Leveraging his existing authority on LinkedIn, Tom Alder promoted his yet-to-be-released newsletter and built a 5,000-person waitlist. This strategy capitalized on the excitement of a launch, converting his social media following into an email audience before writing a single issue.
To reach 1,000 subscribers in six months, the founder of 'First 1000' focused on the micro-goal of acquiring just six new subscribers per day. This made the larger goal feel more achievable and drove daily, intentional action, leading him to relentlessly try different tactics to hit his small target.
During a YouTube interview, Justin Welsh shared his screen to show his personal content creation system in Notion. The mind-blown reaction from the expert hosts, Dickie Bush and Nicholas Cole, was the validation he needed to turn his internal process into a product, which became a multi-million dollar course.