A "10x developer" isn't just a brilliant coder but a skilled person in an environment with zero organizational friction. By giving them total ownership, clarity, and trust to make decisions, you remove the blockers that bog down average developers in large companies, unlocking 10x productivity.

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Companies mistakenly bundle management with authority, forcing top performers onto a management track to gain influence. Separate them. Define management's role as coordination and context-sharing, allowing senior individual contributors to drive decisions without managing people.

In a highly collaborative and fast-paced environment, assign explicit ownership for every feature, no matter how small. The goal isn't to assign blame for failures but to empower individuals with the agency to make decisions, build consensus, and see their work through to completion.

Instead of a traditional product roadmap, give engineers ownership of a broad "problem space." This high-agency model pushes them to get "forward deployed" with customers, uncover real needs, and build solutions directly. This ensures product development is tied to actual pain points and fosters a strong sense of ownership.

To avoid stifling teams with bureaucracy, leaders should provide slightly less structure than seems necessary. This approach, described as "give ground grudgingly," forces teams to think actively and prevents the feeling of "walking in the muck" that comes from excessive process. It's a sign of a healthy system when people feel they need a bit more structure, not less.

Leaders often feel they must have all the answers, which stifles team contribution. A better approach is to hire domain experts smarter than you, actively listen to their ideas, and empower them. This creates a culture where everyone learns and the entire company's performance rises.

A key, often overlooked, function of leaders in high-growth groups is to act as a shield against internal company interference. This allows their teams to focus on innovation and execution rather than navigating organizational friction, which is a primary driver of top talent attrition.

To avoid becoming a bottleneck, create a decision framework with tiered spending authority (e.g., $50 for any employee, $500 for managers). This pushes problem-solving down to the people with the most context, freeing up the CEO and speeding up operations.

Drawing from experience at big tech, Surge AI's founder believes large organizations slow down top performers with distractions. By building a super-small, elite team, companies can achieve more with less overhead, a principle proven by Surge's own success.

Better products are a byproduct of a better team environment. A leader's primary job is not to work on the product, but to cultivate the people and the system they work in—improving their thinking, decision-making, and collaboration.

Top talent isn't attracted to chaos; they are attracted to well-run systems where they can have a massive impact. Instead of trying to "hire rockstars" to fix a broken system, focus on building a systematic, efficient company. This is the kind of environment the best people want to join.