Stop trying to convince executives to adopt your priorities. Instead, identify their existing strategic initiatives—often with internal code names—and frame your solution as an accelerator for what they're already sold on doing. This dramatically reduces friction and speeds up deals.

When leading a function outside your expertise (e.g., a comms leader managing BDRs), success depends on hiring a great functional leader. Your role becomes asking them to explain concepts simply until you understand, trusting their expertise, and advocating for their needs, rather than trying to become the expert yourself.

To effectively influence partners, you must understand their priorities. A scrappy research method is to watch their executives' public interviews or internal all-hands meetings. This reveals their strategic goals and allows you to frame your proposal in their language, increasing its resonance.

When you lack personal authority to challenge a senior stakeholder, leverage external expertise. Instead of presenting your questions as your own opinion, frame them using research or insights from established experts. This "borrowed credibility" makes your challenge more persuasive and encourages senior leaders to engage with the idea rather than dismiss your lack of experience.

In siloed government environments, pushing for change fails. The effective strategy is to involve agency leaders directly in the process. By presenting data, establishing a common goal (serving the citizen), and giving them a voice in what gets built, they transition from roadblocks to champions.

The most effective way to build strategic alignment is not top-down or bottom-up, but 'inside-out.' Engage middle managers (Directors, VPs) first, as they have crucial visibility into both executive strategy and the daily realities of their teams and customers, making them the strongest initial advocates for change.

Building influence requires a strategic approach. Actively survey your professional relationships, identify where you lack connections with stakeholders, and methodically invest time in building alliances with leaders who can advocate for your ideas when you're not in the room.

To drive rapid change within the Department of Energy, Carl Coe prioritized building alliances with existing employees. Instead of forcing his way in, he spent significant time getting to know people and respecting the organization. This opened doors and fostered cooperation, which was critical for long-term success.

Bypass C-suite gatekeepers by interviewing lower-level employees who experience the problem daily. Gather their stories and pain points. Then, use this internal "insight" to craft a highly relevant pitch for executives, showing them a problem their own team is facing that they are unaware of.