As AI handles technical tasks, uniquely human skills like curiosity, empathy, and judgment become paramount. Leaders must adapt their hiring processes to screen for these non-replicable soft skills, which are becoming more valuable than traditional marketing competencies.

As AI drives the cost of content creation to zero, the world floods with 'average' material. In this environment, the most valuable and scarce skill becomes 'taste'—the ability to identify, curate, and champion high-quality, commercially viable work. This elevates the role of human curators over pure creators.

As AI automates technical and mundane tasks, the economic value of those skills will decrease. The most critical roles will be leaders with high emotional intelligence whose function is to foster culture and manage the human teams that leverage AI. 'Human skills' will become the new premium in the workforce.

If AI were perfect, it would simply replace tasks. Because it is imperfect and requires nuanced interaction, it creates demand for skilled professionals who can prompt, verify, and creatively apply it. This turns AI's limitations into a tool that requires and rewards human proficiency.

ASU's president argues that if an AI can answer an assignment, the assignment has failed. The educator's role must evolve to use AI to 'up the game,' forcing students to ask more sophisticated questions, making the quality of the query—not the synthesized answer—the hallmark of learning.

In an age where AI can produce passable work, an educator's primary role shifts. Instead of focusing solely on the mechanics of a skill like writing, the more crucial and AI-proof job is to inspire students and convince them of the intrinsic value of learning that skill for themselves.

As AI commoditizes the 'how' of building products, the most critical human skills become the 'what' and 'why.' Product sense (knowing ingredients for a great product) and product taste (discerning what’s missing) will become far more valuable than process management.

AI is commoditizing knowledge by making vast amounts of data accessible. Therefore, the leaders who thrive will not be those with the most data, but those with the most judgment. The key differentiator will be the uniquely human ability to apply wisdom, context, and insight to AI-generated outputs to make effective decisions.