As AI handles technical tasks, uniquely human skills like curiosity, empathy, and judgment become paramount. Leaders must adapt their hiring processes to screen for these non-replicable soft skills, which are becoming more valuable than traditional marketing competencies.
Related Insights
The common fear of AI eliminating jobs is misguided. In practice, AI automates specific, often administrative, tasks within a role. This allows human workers to offload minutiae and focus on uniquely human skills like relationship building and strategic thinking, ultimately increasing their leverage and value.
Senior leaders now value candidates who ask excellent questions and are eager to solve problems over those who act like they know everything. This represents a significant shift from valuing 'knowers' to valuing 'learners' in the workplace.
Don't hire based on today's job description. Proactively run AI impact assessments to project how a role will evolve over the next 12-18 months. This allows you to hire for durable, human-centric skills and plan how to reallocate the 30%+ of their future capacity that will be freed up by AI agents.
As AI automates technical and mundane tasks, the economic value of those skills will decrease. The most critical roles will be leaders with high emotional intelligence whose function is to foster culture and manage the human teams that leverage AI. 'Human skills' will become the new premium in the workforce.
In the fast-evolving world of AI, the most valuable trait in a designer is a deep-seated curiosity and the self-direction to learn and build independently. A designer who has explored, built, and formed opinions on new AI products is more valuable than one with only a perfect aesthetic.
Perplexity's VP of Design, Henry Modiset, states that when hiring, he values product intuition above all else. AI can generate options, but the essential, irreplaceable skill for designers is the ability to choose what to build, how it fits the market, and why users will care.
Technical implementation is becoming easier with AI. The critical, and now more valuable, skill is the ability to deeply understand customer needs, communicate effectively, and guide a product to market fit. The focus is shifting from "how to build it" to "what to build and why."
In rapidly evolving fields like AI, pre-existing experience can be a liability. The highest performers often possess high agency, energy, and learning speed, allowing them to adapt without needing to unlearn outdated habits.
For cutting-edge AI problems, innate curiosity and learning speed ("velocity") are more important than existing domain knowledge. Echoing Karpathy, a candidate with a track record of diving deep into complex topics, regardless of field, will outperform a skilled but less-driven specialist.
Powerful AI assistants are shifting hiring calculus. Rather than building large, specialized departments, some leaders are considering hiring small teams of experienced, curious generalists. These individuals can leverage AI to solve problems across functions like sales, HR, and operations, creating a leaner, more agile organization.
