The public feuds between right-wing media figures are not a bug, but a feature. They create a 'soap opera' dynamic that serves as a form of political entertainment, keeping the audience deeply engaged and living entirely within that specific media ecosystem, reinforcing their worldview.
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A far-right media figure at Davos admitted it was "more fun when we were in opposition." Being welcomed by the "globalist" establishment undermines their core narrative of being outsiders fighting a corrupt system, making their content less compelling.
The feeling of deep societal division is an artifact of platform design. Algorithms amplify extreme voices because they generate engagement, creating a false impression of widespread polarization. In reality, without these amplified voices, most people's views on contentious topics are quite moderate.
Cable news and social media don't show the average person who votes differently. They blast the loudest, most cartoonish "professional lunatics" from the opposing side. This creates a false impression that the entire opposition is extreme, making tribalism seem rational.
The enduring success of iconic cable shows like MSNBC's 'Morning Joe' and CNBC's 'Squawk Box' is attributed not to overly friendly hosts, but to a 'productive tension' between them. This genuine dynamic, featuring differing viewpoints, is more compelling to audiences than manufactured camaraderie.
A toxic, symbiotic relationship exists between GOP voters, right-wing media, and elected officials. Each element reinforces the others, creating an incentive structure where politicians and media figures must cater to the base's appetite for Trumpism to survive, regardless of their personal beliefs.
Podcast host Ben Smith posits that there was an asymmetry in media consumption, with conservatives closely following left-leaning outlets like Gawker. This gave them deep insights into their ideological opponents, while many on the left remained unaware of the right's media ecosystem.
The MAGA movement is fracturing in real-time as key figures openly challenge Trump. This indicates the succession battle has already begun, driven by policy disagreements, influencer dynamics, and conspiracy theories, shifting the movement from a monolithic base to a multi-polar power struggle.
Algorithms optimize for engagement, and outrage is highly engaging. This creates a vicious cycle where users are fed increasingly polarizing content, which makes them angrier and more engaged, further solidifying their radical views and deepening societal divides.
The addictiveness of social media stems from algorithms that strategically mix positive content, like cute animal videos, with enraging content. This emotional whiplash keeps users glued to their phones, as outrage is a powerful driver of engagement that platforms deliberately exploit to keep users scrolling.
The greatest threat to MAGA's cohesion isn't external opposition but internal conflict. Key media figures like Megyn Kelly and Candace Owens are publicly "beefing," signaling a fracturing of the movement from within that could mark the beginning of its end.
