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  1. Mixed Signals from Semafor Media
  2. Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet
Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media · Jan 23, 2026

Freakonomics’ Stephen Dubner on media evolution, data-driven journalism, and why he's betting on long-form podcasting with a new TV talk show.

Far-Right Media Provocateurs Thrive on Conflict, Not Acceptance From Elites

A far-right media figure at Davos admitted it was "more fun when we were in opposition." Being welcomed by the "globalist" establishment undermines their core narrative of being outsiders fighting a corrupt system, making their content less compelling.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Freakonomics Host Stephen Dubner Is 'Laundering Podcast Money' to Build a TV Show

Dubner is self-funding and producing a pilot TV season before shopping it to networks. He describes this as building a 'spec house' or 'laundering podcast money,' a strategy for creators to maintain creative control and prove a concept on their own terms.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

The New York Times Shifted From Informing Readers to Telling Them How to Think

Freakonomics' Stephen Dubner argues the NYT has evolved from a paper that presented new information into one that curates a few key topics daily and prescribes a specific viewpoint on them, a change he finds less valuable as a reader.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Journalists Gain Deeper Insights by Admitting Ignorance to Expert Sources

Instead of pretending to know more than they do, journalists can unlock far deeper stories by being direct with sources, saying, 'I don't know much about this, please explain it to me.' This approach works particularly well with the smartest experts.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Internal Prediction Markets Harness Unfiltered Truth From Employees

Companies can surface honest feedback on major projects by creating anonymous, internal prediction markets. This allows employees to share crucial 'inside information' about potential delays or failures without fear of reprisal from leadership that only wants to hear good news.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Social Media Didn't Create Media Silos, It Just Accelerated Them

Stephen Dubner realized at the NYT that traditional media already prospered by carving out specific audiences and feeding them aligned content. Social media is not a new phenomenon in this regard; it is merely a technological acceleration of a pre-existing, market-driven journalism model.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Intellectual Podcasts Move to Video for Creative Ambition, Not Just Discovery

The push for intellectual podcasts like Freakonomics to become TV shows is driven less by audience discovery via clips and more by the creator's ambition for a richer, more complex communication medium. The challenge is whether heady, ideas-driven content benefits from the sensory richness of video.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Highly Produced Long-Form Podcasts Survive by Ignoring Mainstream Trends

Despite narratives about the death of long-form audio, Freakonomics Radio maintains its audience. Stephen Dubner credits this to ignoring trends and focusing on his own curiosity to create a high-quality product for a dedicated niche, proving consumption hasn't died, but broad investment has.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago

Apple's iPhone Podcast App Created a Free, Global Media Distribution System

Steve Jobs' decision to include a native podcast app on the iPhone created a free, global, and instant distribution system. This fundamentally changed media by eliminating the need for massive physical infrastructure like the printing presses, trucks, and even forests owned by companies like The New York Times.

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet thumbnail

Freakanomics’ Stephen Dubner on why long-form podcasting isn't dead yet

Mixed Signals from Semafor Media·a month ago