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  1. The Prof G Pod with Scott Galloway
  2. AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy
AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway · Oct 31, 2025

Prof G tackles AI's energy crisis, the decline of social media, and the power of targeted boycotts as a tool for democratic change.

Social Media Algorithms Maximize Engagement by Blending Enraging and Inspiring Content

The addictiveness of social media stems from algorithms that strategically mix positive content, like cute animal videos, with enraging content. This emotional whiplash keeps users glued to their phones, as outrage is a powerful driver of engagement that platforms deliberately exploit to keep users scrolling.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago

AI's Biggest Threat to Young Men is Low-Friction Synthetic Relationships, Not Job Loss

A primary danger of AI is its ability to offer young men 'low friction' relationships with AI characters. This circumvents the messy, difficult, but necessary process of real-world interaction, stunting the development of social skills and resilience that are forged through the friction of human connection.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago

Consumer Boycotts Succeed by Generating Negative Media Attention, Not Direct Financial Harm

The true power of an economic boycott lies not in its direct revenue loss, which is often negligible (around a 1% stock decline). Its effectiveness comes from creating negative media attention that pressures corporate leaders to reverse decisions in order to quell the public relations crisis.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago

Social Media's Business Model Thrives on 'Anti-Social' Content by Perfecting Ad Targeting

Social platforms are declining as places for genuine connection, shifting to AI-generated 'slop' and content from strangers. Their business model remains viable not by improving the user's social experience, but by using AI to become so effective at ad targeting that even mindless engagement is highly monetizable.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago

Effective Economic Strikes Must Target the Wealthy 10%, Who Control 50% of Spending

For a consumer spending strike to impact the economy, it must mobilize the wealthiest 10% of Americans. This group accounts for half of all consumer spending and can easily reduce discretionary purchases. In contrast, the middle class has little room to cut essentials like rent and groceries, making them a less effective target for such actions.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago

Corporate Minimum Tax, Not Direct AI Levies, Is the Best Way to Fund Grid Upgrades

Instead of forcing AI companies to subsidize electricity bills directly, a more effective solution is a broad-based corporate minimum tax. This provides the public capital needed for massive infrastructure projects, like upgrading the national power grid to handle increased demand from data centers, without complex, targeted regulations.

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy thumbnail

AI’s Power Problem, Have We Passed Peak Social Media? and How to Save Democracy

The Prof G Pod with Scott Galloway·4 months ago