The public feuds between right-wing media figures are not a bug, but a feature. They create a 'soap opera' dynamic that serves as a form of political entertainment, keeping the audience deeply engaged and living entirely within that specific media ecosystem, reinforcing their worldview.
The allure of conspiracy theories is often less about the specific claims and more about the intoxicating feeling of being a contrarian—one of the few who 'sees the truth' and isn't a 'sheep.' This psychological reward makes the details of the conspiracy secondary to the sense of identity it provides.
Many educated Trump supporters aren't driven by conviction but by powerful rationalizations. They compartmentalize his flaws by focusing on a few agreeable points, allowing them to stay within their social and professional circles without admitting the embarrassing truth of their compromise.
A toxic, symbiotic relationship exists between GOP voters, right-wing media, and elected officials. Each element reinforces the others, creating an incentive structure where politicians and media figures must cater to the base's appetite for Trumpism to survive, regardless of their personal beliefs.
Contrary to the belief among D.C. elites that Trump was an 'accident of history,' voter focus groups revealed a genuine, bottom-up appetite for him. Many voters were tired of political dynasties like the Clintons and Bushes and actively wanted a disruptive outsider, a reality insiders failed to grasp.
What began as ironic, anti-PC humor on the right has become a genuine cultural touchstone. This 'vice signaling' acts as an antidote to perceived left-wing 'virtue signaling' and serves as an in-group code. Over time, the ironic masks have become the wearers' actual faces.
Tucker Carlson actively promoted JD Vance for VP by telling Donald Trump that the 'deep state' might assassinate him if he chose a 'neocon' like Marco Rubio. This demonstrates a strategic use of conspiracy theories at the highest levels of power to influence key political appointments and secure influence.
Despite leaving Breitbart over Trump and initially creating a Never Trump outlet, Ben Shapiro is now compelled to support him. The business model of The Daily Wire depends on an audience that demands pro-Trump content, making any principled stand an extinction-level event for his company.
Candace Owens expands her audience by mixing extreme political content with relatable topics like celebrity gossip and dating. This infotainment approach makes her seem entertaining and accessible to young people, who then get drawn down a radicalization pipeline, similar to how the National Enquirer once mixed scandal with news.
Supporting Trump after he tried to overturn an election required a new level of justification. Backers embraced extreme narratives, like left-wing elites being child predators, because only a threat perceived as equally or more severe than Trump's actions could make their continued support feel morally coherent.