/
© 2026 RiffOn. All rights reserved.
  1. Partnerships Unraveled
  2. Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift
Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Partnerships Unraveled · Jan 15, 2026

Splunk's Didem Kindstrand on navigating the Cisco merger: prioritizing partner communication, leveraging core competencies, and building trust.

Frame Partner Program Mergers as a 'Lift and Shift' of Existing Investments

To reassure an acquired company's partners, communicate that their existing investments (like competencies and specializations) will be directly transferred. Describing the program integration as a 'lift and shift' provides concrete assurance that their earned value will not be lost, reducing uncertainty and maintaining trust.

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift thumbnail

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Partnerships Unraveled·a month ago

A Large-Scale Acquisition Can Unify an Acquired Team by Forcing Collaboration

A counterintuitive benefit of being acquired by a larger company is improved internal team cohesion. The sudden influx of new partnerships and opportunities from the acquiring entity can compel the smaller team to work more closely together, fostering stronger alignment and mutual support.

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift thumbnail

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Partnerships Unraveled·a month ago

During M&A, Prioritize 'Always-On' Communication to Calm Teams Before Defining Strategy

In an acquisition, the initial priority isn't strategy, but calming uncertainty. Leaders should establish a constant, accessible communication flow—using tools like chat communities and an open-door policy—to reassure the team and ecosystem, addressing stress before tackling operational changes.

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift thumbnail

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Partnerships Unraveled·a month ago

An Acquired Team Can Preserve Its Culture by Operating as a Distinct Business Unit

To avoid cultural dilution post-acquisition, the smaller company can maintain its identity by operating as a separate business entity within the larger organization. This allows them to preserve unique operational cadences and internal collaboration models, like Splunk's 'village' approach, amidst the broader integration process.

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift thumbnail

Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift

Partnerships Unraveled·a month ago