Frame your solution as an essential, simple add-on to a larger purchase your channel partners already make. Sensei packaged its adoption platform as the necessary 'fries' for MSPs selling Microsoft Copilot 'burgers,' making the value proposition instantly clear and easy to sell.
To operationalize AI, move beyond a tech-only committee. Sensei created a trifecta of the Chief Human Success Officer, VP of Finance, and CTO. This structure ensures AI initiatives are evaluated based on their impact on people (HR), financial viability (Finance), and technical implementation, creating a holistic roadmap.
Instead of chasing a larger Total Addressable Market (TAM), Sensei's exclusive focus on the Microsoft ecosystem signals long-term commitment. This assures channel partners like MSPs that Sensei won't pivot, simplifying the partnership and building trust because the strategy is predictable and stable.
While conventional wisdom suggests moving upmarket for growth, Sensei chose the opposite path to scale from $40M to $100M ARR. They partnered with Pax8 to target a vast number of smaller customers downstream, leveraging the channel's reach for a "10x proposition" without the heavy investment required for enterprise sales readiness.
Instead of abstract productivity metrics, define your AI goal in terms of concrete headcount avoidance. Sensei's objective is to achieve the output of a 700-person company with half the staff by using AI to bridge the gap. This makes the ROI tangible and aligns AI investment with scalable, capital-efficient growth.
The current AI hype masks a significant future risk: customers will churn if they don't see ROI beyond simple tasks like summarizing emails. For channel partners, ensuring deep user adoption of tools like Copilot is not just a value-add, but a critical defense against future revenue loss.