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For individual contributors, the quickest way to gain visibility and influence is by building internal tools that solve problems for cross-functional partners, like marketing or sales. This establishes the designer as a proactive problem-solver and subject matter expert, often catapulting their role and impact within the organization.

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To accelerate your career, focus on developing 'agency'. This means moving beyond assigned tasks to proactively solve unspoken, systemic problems. Instead of chasing high-visibility projects, look for the unaddressed issues that keep leaders up at night. Solving these demonstrates true ownership and strategic value.

The concept of 'building in public' doesn't have to mean creating an external personal brand. For internal leaders, it means making the 'invisible work' of their team visible to leadership and cross-functional partners to secure budget, buy-in, and recognition for their contributions.

Rather than approaching executives first, prospect the individual contributors who will actually use your solution. By creating internal champions at the user level, you generate a 'gravitational pull' that brings you into executive conversations with pre-built support, making decision-makers more receptive to your message.

A critical career inflection point is moving from solely executing tasks (writing code) to influencing strategic decisions about what problems to solve. True value and impact come from being in the room where decisions are made, not just being the person who implements them.

Gain influence by curating a backlog of valuable "side quest" projects that address team pain points. Proactively offering these well-defined opportunities to other engineers helps them meet their career goals and establishes you as a key network hub and leader.

To bypass subjective debates and gain influence, junior engineers can build prototypes for all competing technical approaches. By presenting concrete, comparative evidence after hours, they demonstrate immense value and can quickly establish themselves as technical authorities, accelerating their path to leadership.

To get internal buy-in for new tools or processes, tailor your pitch to the audience's altitude. Front-line reps care about the "Do It" (how it helps them execute tasks). Leadership cares about the "Know It" (visibility and data for decision-making). Matching your message to their needs increases adoption.

Don't wait for a promotion or new job opening to grow. Proactively identify other teams' pain points and offer your expertise to help solve them. This proactive helpfulness builds relationships, demonstrates your value across the organization, and organically opens doors to new skills and responsibilities.

View your organization as a social network where visibility is a key currency. Apply the same storytelling and content creation skills used for external platforms to your internal work. Creating short, compelling videos or prototypes can help your ideas "go viral" internally and drive impact.

Wealthsimple's VP of Design found that prioritizing relationships with product and engineering leaders was more impactful than focusing solely on her design reports. This cross-functional 'first team' prevents silos and enables outsized collective impact.

Building Internal Tools for Other Teams is a Fast-Track to Influence | RiffOn