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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447
TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson · Nov 14, 2025

TED's Monique Ruff-Bell on intentional career growth. Learn to build a non-linear career by taking risks, adding value, and helping others.

Bridge the Strategy-Execution Gap by Becoming a "Step Builder"

The most valuable professionals are neither pure visionaries nor pure executioners; they are "step builders." This means they can understand a high-level strategic vision and then map out the granular, sequential steps required to achieve it. This skill is critical for turning ambitious goals into reality.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Build a Leadership Career by Intentionally Rotating Through Different Business Functions

To become a more effective leader with a holistic business view, deliberately seek experience across various interconnected functions like operations, marketing, and sales. This strategy prevents the narrow perspective that often limits specialized leaders, even if it requires taking lateral or junior roles to learn.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Secure Influential Mentors by Asking "How Can I Help You?"

To build relationships with potential mentors or sponsors, replace the extractive ask of "Will you mentor me?" with the value-added offer of "How can I help you?". This non-transactional approach demonstrates your worth, builds genuine rapport, and makes influential people want to invest in your career.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

TED's Secret: A Great Talk Is a Universal Idea Extracted from a Personal Story

A powerful personal story is not enough for a world-class presentation. The key is to distill that narrative into a single, transferable idea. According to TED's strategy chief, an audience must be able to apply the core concept to their own lives, even if they don't relate to the specific story being told.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Create Your Own Growth Opportunities by Offering Help Outside Your Defined Role

Don't wait for a promotion or new job opening to grow. Proactively identify other teams' pain points and offer your expertise to help solve them. This proactive helpfulness builds relationships, demonstrates your value across the organization, and organically opens doors to new skills and responsibilities.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

A "No" to Your Growth Request May Signal a Flaw in Your Approach, Not the Company

When management denies your request for a new opportunity, resist the urge to immediately see it as a red flag. First, critically assess your own strategy. Are you communicating in a way your audience understands? Are you trying to skip essential learning steps? Self-correction is often more valuable than immediately leaving.

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!!  Monique Ruff-Bell | Ep. 447 thumbnail

TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago