Go beyond persuasion during a sales call. Use "pre-suasion" to shape the conversation's context beforehand. By strategically sending relevant content, links, and discussion topics, you can prime the prospect to focus on your strengths, making the eventual sales meeting far more effective.

To combat no-shows, send prospects to a video sales letter (VSL) immediately after they book an appointment. This capitalizes on their peak interest, reaffirms their decision, pre-frames the upcoming call, and builds rapport. This single step can be the most effective way to improve show rates.

For prospects who have already booked a meeting, use the video's call-to-action to explicitly set expectations. Instead of a generic closing, state the specific questions you'll ask and how you'll structure the call, positioning yourself as the conversation's guide from the outset.

After sending a calendar invite, record and email a brief, personal video expressing excitement for the meeting. This personal touch makes it psychologically harder for the prospect to no-show because they've seen your face and heard your enthusiasm, creating a social obligation to attend.

An intro video works 24/7 to position you as an expert prospects want to meet. It answers "who you are, what you do, and why they should care" before you ever speak, differentiating you from competitors and warming up leads.

Create a five-minute video to send prospects before your first meeting. This digital asset should introduce your story, outline common industry headwinds your clients face, explain your problem-solving process, and describe the mindset required for them to succeed with your solution.

Instead of simply showing up to a first call, create a repeatable system. After a prospect books a meeting, automatically send a short introductory video about you and your company. This warms up the lead, sets expectations, and differentiates your process before the conversation begins.

Instead of a standard email reminder, send a short confirmation video on the morning of the meeting. This personal touch confirms the appointment, reiterates the value proposition for them, and invites the prospect to add agenda items, which significantly increases attendance rates.

After a new LinkedIn connection is accepted, send a short video or voice message. The goal is not to pitch, but simply to introduce yourself and establish that you are a real person. This humanizing step breaks through the noise and builds rapport for a future sales conversation.