Create a five-minute video to send prospects before your first meeting. This digital asset should introduce your story, outline common industry headwinds your clients face, explain your problem-solving process, and describe the mindset required for them to succeed with your solution.
In your introductory video, proactively identify and challenge three outdated industry mindsets. By illustrating why these old ways of thinking are flawed, you establish yourself as a forward-thinking expert and prime the prospect to be more receptive to your modern approach before you even speak.
For prospects who have already booked a meeting, use the video's call-to-action to explicitly set expectations. Instead of a generic closing, state the specific questions you'll ask and how you'll structure the call, positioning yourself as the conversation's guide from the outset.