In your introductory video, proactively identify and challenge three outdated industry mindsets. By illustrating why these old ways of thinking are flawed, you establish yourself as a forward-thinking expert and prime the prospect to be more receptive to your modern approach before you even speak.
Create a five-minute video to send prospects before your first meeting. This digital asset should introduce your story, outline common industry headwinds your clients face, explain your problem-solving process, and describe the mindset required for them to succeed with your solution.
For prospects who have already booked a meeting, use the video's call-to-action to explicitly set expectations. Instead of a generic closing, state the specific questions you'll ask and how you'll structure the call, positioning yourself as the conversation's guide from the outset.