While AI doesn't change the PM's core job of picking problems and aligning teams, it demands a new skill: delegation. PMs must unlearn the instinct to solve every problem themselves and instead learn to delegate tasks to AI, while owning the evaluation of the output. Idea generation is now cheap.
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AI automates tactical tasks, shifting the PM's role from process management to de-risking delivery by developing deep customer insights. This allows PMs to spend more time confirming their instincts about customer needs, which engineering teams now demand.
AI tools are blurring the lines between product, design, and engineering. The future PM will leverage AI to not only spec features but also create mockups and even write and check in code for smaller tasks, owning the entire lifecycle from idea to delivery.
Shift from being a doer to a director. Handle the initial 10% (creative direction, outcome definition) and the final 10% (review, final polish), while delegating the core 80% of execution to others or AI. This maximizes your unique input while leveraging others' time.
To truly leverage AI, professionals must change their approach to tasks. Instead of automatically assuming personal responsibility, the first question should be whether an AI tool can perform it. This proactive mindset shift unlocks significant productivity gains by automating routine work.
Top-performing engineering teams are evolving from hands-on coding to a managerial role. Their primary job is to define tasks, kick off multiple AI agents in parallel, review plans, and approve the final output, rather than implementing the details themselves.
AI won't replace product managers but will elevate their role. PMs will shift from executing tasks like financial forecasting to managing a team of specialized AI agents, forcing them to focus on high-level strategy and assumption-checking.
Because PMs deeply understand the customer's job, needs, and alternatives, they are the only ones qualified to write the evaluation criteria for what a successful AI output looks like. This critical task goes beyond technical metrics and is core to the PM's role in the AI era.
AI's value for PMs is augmentation, not replacement. By automating tactical tasks that consume most of a PM's day (e.g., "six out of eight hours"), AI frees up critical capacity for higher-level strategic, creative, and innovative work—the core functions of a product leader.
The rise of AI tools isn't replacing the PM role, but transforming it. PMs who embrace an "AI-enhanced" workflow for research, docs, and prototyping will gain a massive productivity advantage, ultimately displacing those who stick to traditional methods.
The role of a top engineer is shifting from writing code to orchestrating multiple AI agents simultaneously. Notion's co-founder now queues tasks for AIs to work on while he's away, becoming a manager of AI talent rather than just an individual contributor, dramatically multiplying his leverage.
