Print interviews are uniquely susceptible to manipulation because journalists can strip away crucial context like tone, humor, and clarifying statements. By selectively publishing only the most extreme lines, they can paint a subject in a negative light while maintaining plausible deniability of misquoting.

A simple AI prompt can transform your press release into a list of challenging interview questions from a journalist's perspective. This helps you anticipate and prepare for difficult lines of questioning that your internal team might miss.

Instead of pretending to know more than they do, journalists can unlock far deeper stories by being direct with sources, saying, 'I don't know much about this, please explain it to me.' This approach works particularly well with the smartest experts.

Instead of asking leading questions that corner an interviewee, use open-ended prompts starting with 'how,' 'what,' or 'why.' This encourages expansive answers and genuine information gathering, whereas closed questions allow for simple, uninformative deflections, achieving no learning.

To broach a sensitive topic, Andrew Ross Sorkin reads a critical quote from another source. This technique shifts the focus from a personal attack ("I think you...") to a public concern ("Others are saying..."). It forces the interviewee to grapple with an issue they have likely already considered, leading to a more thoughtful response.

To elicit candid answers from fund managers, the most effective technique is not the question itself but the silence that follows. Resisting the psychological urge to fill the space forces the manager to sit with the question, often leading to less rehearsed and more truthful responses.

When a journalist uses an emotive, negative word like "crisis" in a question, do not repeat it in your answer. Reframe it with a more neutral term like "issue" or "challenge" to prevent your soundbite from reinforcing the negative narrative.

The stereotype of footballers giving boring interviews is not due to a lack of personality but is a calculated media tactic. Players are trained to be non-controversial to prevent the press from twisting their words into negative headlines that could motivate opponents or upset fans.

Instead of personally challenging a guest, read a critical quote about them from another source. This reframes you as a neutral moderator giving them a chance to respond, rather than an attacker. The guest has likely already prepared an answer for known criticisms.