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Humans possess an automatic cognitive tendency to envision upward counterfactuals by comparing their reality to better outcomes or peers. Even when evaluating those worse off, people typically experience pity rather than satisfaction or pride.
The subjective experience of suffering can be worse for those who are poor amidst extreme wealth (e.g., homeless in San Francisco) than for those in an environment of shared, absolute poverty. The constant, stark comparison of one's own failure against others' success can create a mental anguish that outweighs objective material hardship.
Happiness isn't dictated by your objective situation but by the context you place it in. A Nokia phone is amazing until you see an iPhone; poverty is a state until you see wealth next door. Freeing yourself from constant comparison is key to finding intrinsic contentment.
The pain of regret is determined by how easily you can imagine a better alternative. Olympic silver medalists often feel worse than bronze medalists because they focus on almost winning gold, while bronze medalists focus on almost getting nothing. This “counterfactual thinking” intensifies regret.
Our brains are wired to measure success relative to our peers, not in absolute terms. Even if future generations live with technology and medicine we can't fathom, they won't feel happier because their baseline expectations will have shifted, and they'll still be comparing themselves to others.
While technology enriches the world on an absolute basis (e.g., flight, internet), it also dramatically expands our "comparison set" via social media. This paradox means that seeing others' seemingly better lives can make individuals feel more miserable, despite their own improved conditions.
While technology improves life on an absolute basis, it paradoxically increases feelings of inadequacy. Social media exposes everyone to the lifestyles of the ultra-wealthy, shifting our happiness benchmark from local peers to a global elite and fueling relative dissatisfaction despite objective progress.
A major source of modern anxiety is the tendency to benchmark one's life against a minuscule fraction of outliers—the world's most famous and wealthy people. This creates a distorted view of success. Shifting focus to the vast majority of humanity provides a healthier perspective.
While comparing oneself to successful peers is a known mental health trap, comparing your reality to an idealized, perfect scenario (e.g., making millions while hardly working) is equally harmful. This creates a perpetual state of inadequacy that can cripple performance.
Unlike seeing celebrities on TV, social media presents a curated highlight reel from the top 1% of people as if they are your peers. This normalizes exceptional outcomes, leading to widespread dissatisfaction when one's own life doesn't measure up to this impossible standard.
Despite data showing immense long-term progress, public sentiment is often negative. This disconnect arises because people judge their well-being relative to others, not to past generations. When economic gains are not broadly shared, the feeling of falling behind outweighs the reality of absolute improvement.