An enablement team replaced a third-party tool with a custom AI agent to analyze sales calls. They discovered top-performing reps don't discuss product features until an average of 17 minutes into a call. This data-driven insight revealed their existing training methodology, focused on product knowledge, was fundamentally flawed.

Instead of fully automating conversations and risking sounding robotic, use AI to provide real-time suggestions and prompts to a human sales rep. This scales expertise and consistency without sacrificing the human touch needed to close deals.

Move beyond static scripts by using AI for dynamic sales training. Feed ChatGPT your call transcripts and common objections, then ask it to act as a specific buyer persona. Practice handling its objections in a role-playing chat, and conclude by asking it to provide a score and feedback on your performance.

True AI adoption requires more than technical know-how. Salesforce's internal training mandates proficiency in Agent skills (AI literacy), Human skills (adaptability, EQ), and Business skills (problem-solving, storytelling), recognizing that technology is only one part of the transformation.

A system called AISOS was built to scale a small enablement team. It provides on-demand sales coaching, delivers just-in-time training content, and conducts pipeline analysis. This multi-function approach allows a small team to support a wide array of sales roles from BDRs to enterprise AEs.

Create a dedicated AI agent pre-loaded with your company's specific deal qualifiers (budget, timeline, ICP). Feed it discovery call notes, and it can instantly score the opportunity or flag it as disqualified, preventing reps from wasting time on deals that will never close.

Sales leaders are growing skeptical of 'black box' AI that gives directives without context. The most effective AI serves as a coach, augmenting human skills by handling informational tasks. It cannot, however, replace the emotional intelligence and human judgment required for true sales transformation.

To combat AI pilot failure, Salesforce structures training by maturity. "Champion" builds baseline literacy. "Innovator" focuses on deploying use cases. "Legend" teaches advanced practitioners how to continually tweak models to drive business ROI, creating a clear path from novice to expert.

Consistently feed your AI tool information about your company, products, and sales approach. Over time, it will learn this context and automatically tailor its sales prep output, connecting a prospect's likely problems directly to your specific solutions without needing to be reprompted each time.