The primary barrier to enterprise AI adoption isn't the technology, but the workforce's inability to use it. The tech has far outpaced user capability. Leaders should spend 90% of their AI budget on educating employees on core skills, like prompting, to unlock its full potential.

Digital transformation is a human challenge. Beyond tech adoption, companies must future-proof by intentionally evolving their talent—hiring for deep subject matter expertise and upskilling current teams for complex, high-empathy roles that AI can't replace.

CMO Laura Kneebush argues that trying to "get good at AI" is futile because it evolves too quickly. Instead, leaders should focus on building organizations that are "good in a world that's going to constantly change," treating AI as one part of a continuous learning culture.

The biggest resistance to adopting AI coding tools in large companies isn't security or technical limitations, but the challenge of teaching teams new workflows. Success requires not just providing the tool, but actively training people to change their daily habits to leverage it effectively.

Successful AI integration is a change management challenge, not just a technical one. As AI automates routine tasks, organizations must strategically reinvest in their workforce by cultivating uniquely human skills like creativity, complex judgment, and nuanced problem-solving.

The critical barrier to AI adoption isn't technology, but workforce readiness. Beyond a business need, leaders have a moral—and in some regions, legal—responsibility to retrain every employee. This ensures people feel empowered, not afraid, and can act as the human control layer for AI systems.

To combat AI pilot failure, Salesforce structures training by maturity. "Champion" builds baseline literacy. "Innovator" focuses on deploying use cases. "Legend" teaches advanced practitioners how to continually tweak models to drive business ROI, creating a clear path from novice to expert.

The key to leveraging AI in sales isn't just about learning new tools. It's about embedding AI into the company's culture, making it a natural part of every process from forecasting to customer success. This cultural integration is what unlocks its full potential, moving beyond simple technical usage.

To ensure sales readiness, Salesforce employs a multi-level internal training program where sellers must pitch to an AI sales coach. The agent provides feedback, and sellers must pass its assessment to advance from basic value props (Level 1) to technical demos (Level 2) and solution architecture (Level 3).