The term 'self-promotion' feels self-absorbed and can create anxiety. Instead, view content creation as a selfless act of providing value—either through entertainment or information. This shifts the focus from yourself to the audience, making it easier to share your expertise and stories authentically.

Top performers don't conquer nervousness; they listen to it. Self-doubt is an indicator to lean into, not a signal to stop. Performance coach Giselle Ugardi suggests talking back to your inner critic as a way to reframe and manage the feeling, rather than trying to suppress it.

Public speaking anxiety is often a 'spotlight' mindset focused on self-judgment ('What do they think of me?'). Jess Ekstrom suggests shifting to a 'lighthouse' mindset by asking 'What does everyone need of me?' This reframes the act from a performance to an act of service, reducing pressure and fear.

Anxiety during spontaneous speaking often stems from worrying about future negative outcomes. To counter this, redirect your focus to present-oriented details, such as the other person's response or an object in the room. This shift reduces the cognitive load of self-judgment and fear.

Actively trying to "be more confident" makes you self-conscious and forces you into your own head. Instead, shift your focus outward to connecting with and serving the audience. This external focus naturally projects confidence as a byproduct, without the self-surveillance.

Sam Harris argues that the most effective way to conquer stage fright isn't mental exercises like mindfulness, but repeatedly engaging in the feared activity. This process, similar to Cognitive Behavioral Therapy, retrains the nervous system by demonstrating that the outcome is not catastrophic, thereby desensitizing the fear response.

If you get flustered or forget your point while speaking, deploy a pre-planned 'back pocket question' to the audience. This tactic shifts the focus away from you, buys you time to regroup, and makes you appear engaging rather than disorganized. For example: 'How can we apply this to what's coming up next?'

In a tense meeting or interview, focusing on summarizing the other person's points serves a dual purpose. It makes them feel heard, but more importantly, it gives your own nervous system time to settle. This shifts focus outward, reducing internal anxiety and allowing you to respond more calmly and effectively.

Instead of viewing pre-performance physiological arousal as anxiety, reframe it as excitement or energy. Sam Harris explains that the physical sensations are nearly identical; consciously relabeling them connects the feeling to a positive desire to perform well, rather than a fear of failure.