We have a mental "thermostat" for success. When we exceed what we subconsciously believe we're worth, we slow down or self-sabotage. To break through plateaus, you must consciously reprogram your mind to treat that previous peak achievement as your new minimum standard of performance.

McLaren's CEO operates by setting ambitious goals first and then finding the resources, rather than letting current resources limit his ambition. This approach, driven by a 'fear of defeat' from setting a high bar, creates the pressure needed to achieve what seems impossible.

High-achievers often subconsciously avoid giving their absolute all to a project. This creates a built-in excuse if it fails ("I didn't really try my hardest"). This self-protection mechanism becomes a form of self-rejection, preventing you from reaching your true potential.

Setting a specific, achievable goal can inadvertently cap your potential. Once hit, momentum can stall. A better approach is to set directional, almost unachievable goals that act as a persistent motivator, ensuring you're always pushing beyond perceived limits and never feel like you've arrived.

The key differentiator for top performers is that their mind overrules their feelings. Feelings suggest quitting, offer excuses, and lead to overthinking. A strong mind makes a decision and executes, driving resilience and action despite emotional resistance or doubt.

Contrary to keeping targets private to avoid failure, entrepreneur Mark Laurie advocates for announcing huge goals publicly. This act forces the team to reverse-engineer a plan, aligns stakeholders on the ultimate prize, and increases the probability of achievement—making the risk of public failure worth it.

A salesperson who previously worked as a teacher shares a counter-intuitive method for success. By applying a mathematical mindset instead of focusing on the quota number, they consistently overachieved. The secret to crushing a target is to shift focus away from it.

Solving truly hard problems requires a form of 'arrogance'—an unwavering belief that a solution is possible, even after months or years of failure. This 'can-do' spirit acts as an accelerator, providing the persistence needed to push through challenges where most would give up.

The common advice to "follow your strengths" is insufficient for high achievement. Truly ambitious goals require you to become something more and develop entirely new skills. High performers focus on the goal and then systematically "build into" it by acquiring the necessary abilities, regardless of their current strengths.