Contrary to the belief that "cold calling is dead," Goldcast saw significant success by hiring an outsourced SDR team that focuses purely on phone calls. This success proved the channel's viability, shifting the internal focus to solving data hygiene problems to get accurate phone numbers.

Even after scaling past $10M ARR, Canary's founder gets back on the phone to cold call customers for every new product launch. This ensures the leadership team directly tests messaging, understands customer objections, and validates the new offering's value proposition before scaling the sales motion.

For service-based businesses, speed-to-lead is everything. An AI-powered office manager using advanced voice AI can provide 24/7, instant responses to inquiries. This isn't just a cost-saving measure; it's a revenue-generating tool that captures leads competitors miss due to slow, manual follow-up, dramatically increasing the likelihood of winning the job.

While the industry obsesses over automating inbound support calls to businesses, the real disruptive opportunity may be on the consumer side: personal AI assistants that make calls on a user's behalf. This flips the script, creating a race to aggregate consumer demand and interact with businesses.

High-intent leads often come via phone calls. Every missed call increases your effective Customer Acquisition Cost (CAC) and wastes marketing spend. AI voice assistants or SDRs can provide 24/7 coverage, ensuring these valuable leads are captured, which directly improves marketing ROI and brand consistency.

Contrary to the PLG trend, Canary focused on building a scalable outbound sales engine first. Their rationale: if you can make cold outreach profitable, you have a more controllable growth lever. Inbound can then be layered on top as a bonus, rather than being the sole, less predictable driver of growth.

For cold outreach, hyper-personalizing every prospect is inefficient. Instead, identify patterns across similar roles or industries and develop 'targeted messaging' that speaks to these common challenges. This allows for scalable and relevant outreach without time-consuming individual research.

Clogging a sales calendar with unqualified prospects is a major bottleneck. Deploy an AI voice agent to call new leads and ask a single, ruthless qualifying question. This immediately filters out bad fits, freeing up sales reps to focus only on high-probability deals.

With average connect rates below 5%, cold call competitions often hinge on luck. To fix this, use a power dialer like TitanX to achieve 20-30% connect rates, ensuring reps get enough live conversations to meaningfully test their conversational skills.