The current surrogacy market is inefficient, with agencies acting as siloed gatekeepers. The opportunity is to create a centralized marketplace—like a dating app—that matches intended parents with surrogates based on complex preferences. This solves the discovery problem and creates a more efficient, transparent system than the current fragmented model.
In emerging but legally ambiguous markets like peptides, the winning strategy may not be selling the product directly. Instead, build the most trusted information source. This creates a high-value audience and positions you to become the top affiliate or a legitimate distributor (like Coinbase in crypto) once regulations clarify.
Service businesses like landscaping and roofing can radically improve sales efficiency by automating quotes. Instead of costly site visits for measurements, use satellite imagery and AI to generate instant, accurate designs and pricing. This solves a major pain point for contractors and increases their win rate by being the first to respond.
In heavily regulated or legally ambiguous industries, a founder's most valuable asset can be political connections. One startup literally used a pitch deck slide showing its co-founder with prominent politicians to signal their ability to influence future legislation in their favor. This represents a stark, real-world "crony capitalism" business strategy.
Extending mortgage terms doesn't solve housing affordability because it primarily boosts demand for a fixed supply of homes. This drives asset prices higher, as sellers adjust prices to match buyers' new monthly payment capacity. The historical example of Japan's housing bubble, fueled by 100-year mortgages, illustrates this danger.
A contrarian take on learning suggests that non-fiction books are an inefficient use of time. A single, hour-long podcast interview with the author can often distill 80% of the book's core concepts. For busy professionals, this is a massive time-saving heuristic for acquiring new knowledge, reserving deep reading for only the most essential topics.
When facing a significant customer service issue with a brand you care about, bypass standard channels and email the founder or CEO. Frame your feedback constructively. High-level leaders are often disconnected from front-line issues and appreciate direct, actionable feedback, leading to white-glove service and a faster, more favorable resolution.
To take a niche, controversial product like Electronic Muscle Stimulation (EMS) mainstream, don't just sell the device. Package it as a premium, community-driven experience, similar to Barry's Bootcamp. This model creates virality by being both 'hated and loved', builds a brand, and justifies a higher price point, attracting customers who might otherwise dismiss it as a gimmick.
For service-based businesses, speed-to-lead is everything. An AI-powered office manager using advanced voice AI can provide 24/7, instant responses to inquiries. This isn't just a cost-saving measure; it's a revenue-generating tool that captures leads competitors miss due to slow, manual follow-up, dramatically increasing the likelihood of winning the job.