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The change management industry defaults to selling scalable, technical solutions like models and frameworks because they are easily productized. The messier, more effective work of teaching conversational skills is harder to package. Leaders should be wary of partners who deliver a plan but build no lasting capability.
Hiring an AI change management consultant creates value based on organizational readiness, not the project phase. Many companies are not prepared for strategic change, instead focusing only on immediate tool adoption like ChatGPT licenses.
Expert product leadership is not about mastering standard frameworks, but about discerning which elements apply to a company's unique situation. In many contexts, like a PE-backed manufacturer going digital, most textbook frameworks are unsuitable and must be selectively combined, adapted, or rejected entirely to be effective.
Popular sales frameworks like Challenger or Sandler often have a selfish underlying goal: "What must I say or do to close this deal?" This mindset can lead to manipulative tactics and harms trust and long-term success more than a genuine, help-first approach.
Experienced product leaders avoid relying on muscle memory or applying a standard playbook. Each company, product space, and problem is unique. The most effective approach is to first understand the specific context and then select or create the right tools and frameworks for that unique situation.
Instead of fulfilling a request for a complex, expensive solution, the most valuable act is to identify a far simpler alternative. This builds immense long-term trust and positions you as a strategic partner, ensuring repeat business for future, more appropriate challenges, even at the cost of short-term revenue.
To create scalable offers that deliver results without you, shift from asking 'What do I know?' to 'What must my people do?'. Transformation comes from implementation, not just information. You must surface the hidden, instinctual actions and decisions that experts make to provide customers a clear path to results.
Standard change management models where leaders dictate direction are ineffective because they lack buy-in. Lasting change requires a collaborative ownership model where the team decides on the goal together, fostering genuine commitment.
To transition from practitioner to thought leader, you must codify your implicit knowledge into simple, teachable frameworks. Unlike rigid scripts, frameworks provide a flexible structure or "rails to run on" that allows individuals to adapt to specific situations while following a proven system.
When trying to convince teams to adopt a new technology, the most effective strategy is to implement the solution for them. Presenting a finished, working migration is a much easier conversation than asking them to take on a large, uncertain task themselves.
The change management industry overemphasizes technical skills like creating models and plans, which only reach those already aligned. The real gap is in conversational skills—the ability to sit with an employee's ambivalence and help them find their own intrinsic reasons to move forward.