To combat a lack of progress, the Department of War consolidated 14 critical technology areas to six. The rationale is that a smaller number is easier for staff to remember and act on daily, similar to how corporate values are structured for cognitive retention. An overly long list of priorities signals inaction.
Leverage a principle from Peter Drucker: identify categorical decisions that eliminate entire classes of future choices. Instead of managing countless small decisions, make one sweeping rule (e.g., no new books, no public speaking for a year). This single choice removes thousands of subsequent decisions, creating massive mental space and clarity.
If a team is constantly struggling with prioritization, the root cause isn't poor task management; it's the absence of a clear, unifying strategy. A strong, insight-based strategy makes prioritization implicit, naturally aligning the organization and reducing distractions.
Spreading energy across too many projects results in mediocrity. McConaughey shut down two businesses to focus on three core priorities. He found the energy from the extinguished "campfires" fueled the remaining three, turning them into "bonfires" with more purpose, clarity, and impact.
The Under Secretary of War's primary job is not just to fund technology, but to actively cultivate an ecosystem of new defense contractors. The stated goal is to create five more major companies capable of challenging established primes like Lockheed Martin, fostering competition and bringing new capabilities into the defense sector.
Before a major business pivot, first identify what can be let go or scaled back. This creates the necessary space and resources for the new direction, preventing overwhelm and ensuring the pivot is an extension of identity, not just another added task on your plate.
Organizations suffer from an excess of priorities, a modern phenomenon since the word was originally singular. To restore focus, use the "hell yes" test: if a new initiative doesn't elicit an enthusiastic "hell yes" from stakeholders, it's not a true priority and should be dropped or postponed.
In any complex organization, leaders face constant battles. A key strategy from the Secretary of Energy is to consciously let go of minor fights to conserve political capital and focus for the crucial ones. Getting fired up about every little thing leads to burnout and distracts from the ultimate mission.
Leaders returning from conferences with many new ideas often overwhelm their teams by trying to implement everything at once. A better approach is to prioritize the single most impactful initiative, plan it meticulously, and launch it successfully before moving to the next one.
Counteract the natural tendency to add complexity by deliberately practicing 'relentless subtraction.' Make it a weekly habit to remove one non-essential item—a feature, a recurring meeting, or an old assumption. This maintains focus and prevents organizational bloat.