To manage multiple overlapping email series without spamming subscribers, dedicate specific days to certain sequences. For example, a "Throwback Thursday" email only goes out on Thursdays. This ensures subscribers on different timelines aren't overwhelmed with multiple automated messages on the same day.
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After an immediate first email and a follow-up a few days later, the third email in a welcome series should be sent on day eight. This matches the day of the week they signed up, capitalizing on the possibility that this day represents their free time.
New subscribers rarely see your best past work. Create an automated sequence, like a "Throwback Thursday," that highlights your top-performing evergreen articles or podcast episodes. This ensures every subscriber is exposed to your most valuable content, not just your latest.
Avoid overwhelming new subscribers by creating an exclusion rule in your email platform. Prevent them from receiving general weekly broadcasts until they have finished your initial welcome sequence. This provides a focused, high-value first impression and prevents message fatigue from the start.
Instead of optimizing for a single "best" send time, marketers should vary sending days and times (e.g., evenings, weekends). This strategy acknowledges that different people within your database interact with email at different times, maximizing overall reach and engagement across your entire list.
Sending all your automated emails at a predictable time, like 9 AM, trains your audience to ignore them, turning them into "wallpaper." To break this pattern and make automations feel less robotic, vary the send times significantly, even using unconventional hours like 8 PM.
To prevent constant interruptions from automated tasks, schedule recurring AI agents to align with your work week. For example, receive competitive research on Fridays before planning and support summaries on Mondays before the team meeting. This integrates agent output into your natural workflow.
Avoid sending all your automated communications at standard, predictable times like 9 a.m. By scheduling some automations to go out at unconventional hours, such as 8:07 p.m., you can cut through the noise and prevent your messages from becoming "wallpaper" that customers are conditioned to ignore.
Over 80% of marketers send emails on the hour, flooding inboxes in the first 10 minutes. By scheduling campaigns for a non-standard time, like 8:07 AM instead of 8:00 AM, you avoid this clutter and can increase open rates by around 15%.
Obsessing over a single "best day and time" is a flawed strategy. Different subsets of your audience are active at various times, including nights and weekends. Sending emails at varied, unconventional times ensures you reach these distinct segments rather than repeatedly hitting the same group.
Avoid the overwhelm of writing automated sequences from scratch. Instead, categorize your previously sent broadcast emails by the offer they promoted. Then, assemble your most effective, evergreen emails into a 'greatest hits' sequence for new subscribers interested in that topic.