Avoid sending all your automated communications at standard, predictable times like 9 a.m. By scheduling some automations to go out at unconventional hours, such as 8:07 p.m., you can cut through the noise and prevent your messages from becoming "wallpaper" that customers are conditioned to ignore.
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The concept of a single best day and time to send an email is misleading. Instead, marketers should vary send times throughout the week to reach different segments of their audience. The key metric is the aggregate number of unique individuals engaged weekly, not the performance of a single blast.
Don't rely solely on automated sequences. Sending occasional, manually written, one-off emails to the same audience—without pausing the automation—can dramatically improve results. This "over the top" approach breaks the pattern and re-engages users who have become accustomed to the automated flow, waking them up.
When a prospect goes silent on your primary channels (email, work phone), they may be subconsciously filtering you out. Break this pattern by using a novel channel like WhatsApp or a different phone number. This can bypass their filters and elicit a response.
Instead of optimizing for a single "best" send time, marketers should vary sending days and times (e.g., evenings, weekends). This strategy acknowledges that different people within your database interact with email at different times, maximizing overall reach and engagement across your entire list.
The common practice of having a fixed daily 'call block' (e.g., 9-10 AM) is fundamentally flawed. If your target prospect has a recurring meeting at that same time, you will never reach them. Effective prospecting requires dynamism; you must vary your outreach times throughout the week to maximize your chances of connecting.
Sending all your automated emails at a predictable time, like 9 AM, trains your audience to ignore them, turning them into "wallpaper." To break this pattern and make automations feel less robotic, vary the send times significantly, even using unconventional hours like 8 PM.
Instead of relying solely on automated sequences, send sporadic, manually written emails to the same audience without pausing the automation. This unexpected, human touch can "wake up" subscribers, leading to significantly higher engagement and business results compared to pure automation.
The idea of a single best time to send an email is outdated. Instead, measure success by the weekly aggregate of unique individuals opening your emails. Sending at various days and times hits different audience segments, maximizing your total reach over time.
Over 80% of marketers send emails on the hour, flooding inboxes in the first 10 minutes. By scheduling campaigns for a non-standard time, like 8:07 AM instead of 8:00 AM, you avoid this clutter and can increase open rates by around 15%.
Obsessing over a single "best day and time" is a flawed strategy. Different subsets of your audience are active at various times, including nights and weekends. Sending emails at varied, unconventional times ensures you reach these distinct segments rather than repeatedly hitting the same group.
