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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457
What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson · Dec 2, 2025

Boost email opens by 15%, learn influencer rates, see Gemini's rise, and why social media age bans matter for marketers.

Legacy Sites Like Yahoo and Bing Outrank ChatGPT Due to Browser Defaults

Surprisingly, legacy websites like Yahoo and Microsoft Bing generate more traffic than ChatGPT. This isn't due to active user preference but the powerful, persistent effect of their position as default search engines and homepages in web browsers.

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457 thumbnail

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Google's Gemini Is Rapidly Closing the User Gap with ChatGPT

While ChatGPT is still the leader with 600-700 million monthly active users, Google's Gemini has quickly scaled to 400 million. This rapid adoption signals that the AI landscape is not a monopoly and that user preference is diversifying quickly between major platforms.

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457 thumbnail

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Boost Email Open Rates 15% by Sending Campaigns Off-the-Hour

Over 80% of marketers send emails on the hour, flooding inboxes in the first 10 minutes. By scheduling campaigns for a non-standard time, like 8:07 AM instead of 8:00 AM, you avoid this clutter and can increase open rates by around 15%.

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457 thumbnail

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago

Micro-Influencer Pay Is Modest, Making Engagement the Only True Hiring Metric

Micro-influencers (10k-100k followers) earn relatively modest fees ($200-$1000 per Instagram post). Since follower counts can be easily purchased, brands must prioritize engagement metrics over audience size to ensure a return on their influencer marketing investment.

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457 thumbnail

What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

Do This, NOT That: Marketing Tips with Jay Schwedelson·3 months ago