DBS created a cultural tool called a "WRECKOON" (Wreck-Raccoon). It empowers any employee, regardless of seniority, to formally "raccoon" (i.e., critique or tear down) a senior leader's idea in a meeting. This system fosters psychological safety and makes challenging authority a formal part of the process.

Innovation requires psychological safety. When employees are afraid to speak up or make mistakes, they become "armored" and growth stagnates. To unlock potential, leaders must create environments where the joy of creation and contribution outweighs the fear of failure.

Innovation is stifled when team members, especially junior ones, don't feel safe to contribute. Without psychological safety, potentially industry-defining ideas are never voiced for fear of judgment. This makes it a critical business issue, not just a 'soft' HR concept.

Instead of avoiding risk, teams build trust by creating a 'safe danger' zone for manageable risks, like sharing a half-baked idea. This process of successfully navigating small vulnerabilities rewires fear into trust and encourages creative thinking, proving that safety and danger are more like 'dance partners' than opposites.

A common misconception is that psychological safety means being comfortable and polite. In reality, it's the capacity to have necessary, difficult conversations—challenging ideas or giving honest feedback—that allows a team to flourish. A culture that feels too polite is likely not psychologically safe.

A common misconception is that psychological safety means avoiding confrontation. True psychological safety creates an environment where team members feel secure enough to engage in productive debate and challenge ideas without fear of personal reprisal, leading to better decisions.

Creating an environment where people feel safe to speak up requires more than just asking for it. Leaders must actively model the desired behavior. This includes admitting their own mistakes, asking questions they worry might be "dumb," and framing their own actions as experiments to show that learning and failure are acceptable.

Instead of blaming an individual for a failed initiative, ask what in the process could be improved. This shift removes fear, fosters psychological safety, and encourages team members to take creative risks without fear of personal reprisal.

To foster an innovative team that takes big swings, leaders must create a culture of psychological safety. Team members must know they won't be fired for a failed experiment. Instead, failures should be treated as learning opportunities, encouraging them to be edgier and push boundaries.