By openly admitting your inconsistencies while still advocating for a principle, you remove the deceptive claim to unearned status that angers people. This vulnerability prevents a 'gotcha' moment and fosters a more honest conversation, building trust and allowing imperfect people to advocate for important causes.

When entering a new domain, don't feign expertise. Build trust faster by openly admitting "I don't know" and explicitly leaning on stakeholders for their subject matter knowledge. This positions you as a partner who values their expertise, rather than an outsider imposing solutions.

Jim Clayton believed over 80% of legal claims originate from a failure to deliver customer satisfaction. Instead of hiring lawyers to fight, he personally called angry customers or visited homes to fix problems, solving the root cause for a fraction of the cost of litigation.

True growth and access to high-level opportunities come not from feigning knowledge, but from openly admitting ignorance. This vulnerability invites mentorship and opens doors to conversations where real learning occurs, especially in complex fields like investing, which may otherwise seem like a "scam."

After quitting a job to avoid wage garnishment, a guest found success by being completely honest and vulnerable with the law firm collecting his debt. Instead of ignoring them, he explained his situation, which resulted in a negotiated payment plan with zero interest—a far better outcome than evasion.

When a client offers harsh, fundamental criticism during a pitch, the best response is not to defend the work but to acknowledge the miss. One CEO won a pitch by immediately conceding the point and offering to re-pitch, demonstrating humility and confidence.

Our culture equates accountability with punishment. A more powerful form of accountability is making someone a co-owner in solving the root problem. This ensures the issue doesn't recur and is the ultimate form of taking responsibility for one's actions.

Don't hide from errors. Steve Munn found that when he made a mistake, taking ownership and handling it well actually enhanced client "stickiness" and deepened the relationship. Clients saw he cared and was accountable, building more trust than if the error never happened.

Junior reps can leverage their inexperience by approaching lower-level employees with a humble "Teach me" or "Help me understand" posture. This disarms prospects, turning a sales pitch into a collaborative learning session that builds rapport and extracts valuable internal intelligence for later use.