Gemini 3 can intelligently segment long-form video by identifying ideal clips for specific platforms and purposes, like a "spicy take for LinkedIn." It provides exact start/end times, dramatically accelerating the social media content creation workflow for repurposing content.

Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

The central hub for machinima discovered it could get more views with unscripted, low-effort gameplay videos than with complex films. This pivot to what became the "Let's Play" genre led to the platform's commercial success but ultimately starved the original machinima artist community of a centralized platform, contributing to its decade-long decline.

The ROI of a viral moment is difficult to link to direct sales. Instead, its value lies in increasing 'share of voice' and creating positive brand associations. This influences future purchasing decisions, making the brand top-of-mind when a customer is ready to buy.

The true measure of success for short-form video isn't just views, but private shares. To get your content shared in DMs or Slack channels, focus on creating highly shareable content with a strong 3-second hook, compelling storytelling, and a clear loop or CTA.

As AI-generated content creates a sea of sameness, audiences will seek what machines cannot replicate: genuine emotion and deep, personal narrative. This will drive a creator-led shift toward more meaningful, long-form content that offers a real human connection.

Marketers chasing trends on 'cool' platforms like TikTok create an imbalance where massive, older platforms have huge audiences consuming features like Facebook Reels but few creators serving them. This supply/demand gap for attention creates a significant, underpriced marketing opportunity.

In the 'interest media' era, algorithms prioritize content based on user interests, not just their social graph. A collectible campaign featuring specific IP acts as a creative overlay, allowing a brand’s content to be organically surfaced to relevant niche audiences who otherwise wouldn't see it.

Independent animators are bypassing Hollywood gatekeepers by building massive fandoms directly on YouTube. By proving their IP with hundreds of millions of views and monetizing via merch, they gain incredible leverage, forcing studios to come to them with favorable deals.