Many teams wrongly focus on the latest models and frameworks. True improvement comes from classic product development: talking to users, preparing better data, optimizing workflows, and writing better prompts.

People struggle with AI prompts because the model lacks background on their goals and progress. The solution is 'Context Engineering': creating an environment where the AI continuously accumulates user-specific information, materials, and intent, reducing the need for constant prompt tweaking.

Embedding-based RAG for code search is falling out of favor because its arbitrary chunking often fails to capture full semantic context. Simpler, more direct approaches like agent-based search using tools like `grep` are proving more reliable and scalable for retrieving relevant code without the maintenance overhead of embeddings.

The effectiveness of agentic AI in complex domains like IT Ops hinges on "context engineering." This involves strategically selecting the right data (logs, metrics) to feed the LLM, preventing garbage-in-garbage-out, reducing costs, and avoiding hallucinations for precise, reliable answers.

According to IBM's AI Platform VP, Retrieval-Augmented Generation (RAG) was the killer app for enterprises in the first year after ChatGPT's release. RAG allows companies to connect LLMs to their proprietary structured and unstructured data, unlocking immense value from existing knowledge bases and proving to be the most powerful initial methodology.

While vector search is a common approach for RAG, Anthropic found it difficult to maintain and a security risk for enterprise codebases. They switched to "agentic search," where the AI model actively uses tools like grep or find to locate code, achieving similar accuracy with a cleaner deployment.

The early focus on crafting the perfect prompt is obsolete. Sophisticated AI interaction is now about 'context engineering': architecting the entire environment by providing models with the right tools, data, and retrieval mechanisms to guide their reasoning process effectively.

Moving beyond simple commands (prompt engineering) to designing the full instructional input is crucial. This "context engineering" combines system prompts, user history (memory), and external data (RAG) to create deeply personalized and stateful AI experiences.

AEO is not about getting into an LLM's training data, which is slow and difficult. Instead, it focuses on Retrieval-Augmented Generation (RAG)—the process where the LLM performs a live search for current information. This makes AEO a real-time, controllable marketing channel.