Roy Ratneville attributes his rapid career ascent to embracing socially uncomfortable situations, like learning corporate etiquette at dinners or traveling to small towns where he was an outsider. By not retreating to familiarity, he quickly learned the unwritten rules of Canadian business culture, accelerating his integration and success.
Related Insights
When thrust into unfamiliar or intimidating settings, pretending to be an anthropologist can dissolve imposter syndrome. This mental shift reframes the situation from a personal performance test into a field study. It transforms discomfort into curiosity, allowing you to observe, take mental notes, and feel like you belong.
Investors should view a founder's desire to learn skills like etiquette not as a weakness, but as a strong positive signal. It demonstrates humility, introspection, and a drive for self-improvement—key traits for a coachable and successful leader. The capacity for growth can be more valuable than pre-existing polish, identifying them as better long-term partners.
Gary Vaynerchuk was told to stop cursing and dress formally to be taken seriously. He refused, and eventually, the business world's norms shifted to accept his style. This shows that if your substance and skill are strong enough, you shouldn't compromise your authentic self to fit in. Be so good the world adapts to you.
An immigrant's background or accent, initially seen as a hindrance, can become a unique differentiator. In a uniform field like private equity, being memorable is a significant advantage for building relationships and standing out from the crowd.
An executive who moved from Chicago to Tokyo felt like an imposter and considered changing his leadership style. The best advice he received was the opposite: lean in *more* to who you are. Authenticity is a universal language that transcends cultural and professional barriers.
People are practiced and guarded during formal meetings. To understand their true nature, Negreanu suggests engaging with them in informal environments like a meal or drinks. This disarms them, making their reactions more authentic and revealing.
The common practice of hiring for "culture fit" creates homogenous teams that stifle creativity and produce the same results. To innovate, actively recruit people who challenge the status quo and think differently. A "culture mismatch" introduces the friction necessary for breakthrough ideas.
To evolve, you must engage with ideas outside your comfort zone. This exposure can broaden your perspective so much that you no longer fit in with your original group. While this "losing your citizenship" is daunting, it's a necessary cost for achieving a richer human experience and avoiding stagnation.
Coach's CMO, hired at Louis Vuitton without luxury experience, used her anthropology background to her advantage. Being an outsider allowed her to question industry norms and see the customer experience with fresh eyes, turning a potential disadvantage into her "superpower."
When meeting senior people, you focus on impressing them and thus do most of the talking. When meeting junior people, they try to impress you. This dynamic shift means you learn far more from conversations with those a few rungs down the ladder, making it a better trade for your time.
