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  1. "World of DaaS"
  2. We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey
We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS" · Dec 30, 2025

Auren Hoffman shares insights on entrepreneurship, why data fell short as a commodity, and why community is the next valuable asset in the age of AI.

Great Entrepreneurs Are Often Fundamentally Unemployable

Some founders are not driven by a specific mission but by a personality that makes them unsuited for traditional employment. A high sense of self-worth and an inability to submit to authority can be a powerful, if accidental, driver of entrepreneurship.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Rent Executive Talent, Don't Buy It

Hiring external executives is risky because the best talent is rarely looking for a job. A better strategy is to promote hungry internal candidates, even if they seem underqualified, and support them with rented expertise from executive coaches and advisors.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

As AI Dominates, Real Human Community Becomes an Increasingly Valuable Asset

In a world saturated with AI, authentic human connection and community will become even more crucial. Shared, in-person experiences, like watching a football game with friends, offer a level of fulfillment that technology cannot replicate, making community a key area of future value.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Maximize Employee Growth by Engineering a 33-67% Chance of Failure

To accelerate growth for talented individuals, give them responsibility where their failure rate is between one-third and two-thirds. Most corporate roles are over-scaffolded with a near-zero chance of failure, which stifles learning. High potential for failure is a feature, not a bug.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Optimize Your Career for the Short and Long Term, Not the Midterm

Avoid "midterm" resume-building decisions you don't enjoy (like law school for optionality). Instead, follow a U-curve: optimize for short-term fun and learning while keeping an eye on a long-term vision. This counterintuitive path often leads to better outcomes.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Match Your Career to Your Natural Decision-Making Timescale

People are wired to make their best decisions on different timescales: sub-second (athletes), hours (CEOs), or months (strategists). Identifying your own "zone of genius"—whether it's rapid reflexes or slow, deep thought—is critical for choosing a role where you can truly excel.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

A Strong Culture Intentionally Appeals to Less Than 1% of the Talent Pool

Instead of creating a broadly appealing culture, build one that is intensely attractive to a tiny, specific niche (e.g., "we wear suits and use Windows"). This polarization repels most people but creates an incredibly strong, cohesive team from the few who are deeply drawn to it.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

The Widely Held "Data is the New Oil" Thesis Has Largely Failed

The popular theory that the market for raw data would explode has not proven correct. The number of companies buying data has not grown significantly, and in some sectors like hedge funds, it has even shrunk. The boom in data-oriented roles has not translated to a boom in data purchasing.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

A VC's Deeply Personal Questions May Be a Tactic to Win Your Deal

When a venture capitalist asks a profound, introspective question (e.g., about your siblings), it might not be for evaluating you. Instead, it's a clever tactic to build rapport and make you feel understood, increasing the likelihood you'll choose them in a competitive funding round.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Prioritize Meetings with People Junior to You for Better Learning

When meeting senior people, you focus on impressing them and thus do most of the talking. When meeting junior people, they try to impress you. This dynamic shift means you learn far more from conversations with those a few rungs down the ladder, making it a better trade for your time.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Large AI Data Deals Can Be Disguised PR Buys, Not Data Plays

High-profile data acquisitions by AI labs, like OpenAI's with the NYT, may be less about the data's intrinsic value and more about securing positive press. A $20 million deal can be a cheap price for incredible media coverage, effectively a bribe for favorable narratives.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago

Specialized Knowledge ("What You Know") Now Trumps Networks ("Who You Know")

In the 20th century, careers like investment banking thrived on networks ("who you know"). The internet made expertise discoverable, shifting value to "what you know" roles like hedge fund managers and AI engineers. This trend continues, making deep knowledge more valuable than a good rolodex.

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey thumbnail

We the Builders Podcast l From LiveRamp ($RAMP) to NQB8: Auren Hoffman’s Founder Journey

"World of DaaS"·2 months ago