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  2. Making M&A Boring (And Why That's a Good Thing) with Leon Brujis
Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science · Dec 1, 2025

65 Equity Partners' Leon Borges on non-control investing, the immigrant edge, and why embracing discomfort is key to value creation.

Build Systems on Discipline and Consistency, Not Unreliable Motivation

Motivation is a fleeting emotion, making it a poor foundation for long-term success. True excellence comes from building habits based on discipline and consistency, which are conscious choices that allow for progress even when motivation is absent.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

Great Private Equity Investments Are Boring Businesses with Exciting Outcomes

Investors should seek "boring" companies that are well-oiled machines with repeatable processes and disciplined execution. The goal is consistency in outcomes, not operational excitement. Predictable, relentless execution is what generates outsized, "exciting" returns.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

For Non-Control Investors, Underwrite the Founder Relationship Before the Business

In a non-control deal, an investor cannot fire management. Therefore, the primary diligence focus must shift from the business itself to the founder's character and the potential for a strong partnership, as this relationship is the ultimate determinant of success.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

Reframe Perceived Disadvantages Like an Accent into Memorable Professional Assets

An immigrant's background or accent, initially seen as a hindrance, can become a unique differentiator. In a uniform field like private equity, being memorable is a significant advantage for building relationships and standing out from the crowd.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

Test for Founder Behavior in Crisis, Not Just in Times of Growth

A rising tide lifts all boats. The true test of a founder partnership emerges during downturns. Diligence should focus on teasing out traits like adaptability, humility, and accountability, which predict how a founder will react when plans inevitably go awry.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

Negotiate Term Sheets by Aligning on 5 Core Pillars Before Debating Minutiae

Effective negotiation avoids getting bogged down in details initially. Instead, focus on reaching a high-level agreement on five key pillars: valuation, capital structure, governance, strategy, and exit plan. Only after this framework is set should you dive into the details.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

Track a Founder's Execution Over a Year, Not Just Projections in a 45-Day Sprint

A compressed diligence process relies heavily on projections. A superior approach is building a relationship over 1-2 years, which allows an investor to witness the company's actual execution against its stated goals, providing far greater conviction than any financial model.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago

The Best Companies Aren't For Sale; Invest via Non-Control Stakes to Access Them

Top-performing, founder-led businesses often don't want to sell control. A non-control investment strategy allows access to this exclusive deal flow, tapping into the "founder alpha" from high skin-in-the-game leaders who consistently outperform hired CEOs.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·6 months ago