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  2. Making M&A Boring (And Why That's a Good Thing) with Leon Brujis
Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science · Dec 1, 2025

65 Equity Partners' Leon Borges on non-control investing, the immigrant edge, and why embracing discomfort is key to value creation.

Great Private Equity Investments Are Boring Businesses with Exciting Outcomes

Investors should seek "boring" companies that are well-oiled machines with repeatable processes and disciplined execution. The goal is consistency in outcomes, not operational excitement. Predictable, relentless execution is what generates outsized, "exciting" returns.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

Build Systems on Discipline and Consistency, Not Unreliable Motivation

Motivation is a fleeting emotion, making it a poor foundation for long-term success. True excellence comes from building habits based on discipline and consistency, which are conscious choices that allow for progress even when motivation is absent.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

Reframe Perceived Disadvantages Like an Accent into Memorable Professional Assets

An immigrant's background or accent, initially seen as a hindrance, can become a unique differentiator. In a uniform field like private equity, being memorable is a significant advantage for building relationships and standing out from the crowd.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

For Non-Control Investors, Underwrite the Founder Relationship Before the Business

In a non-control deal, an investor cannot fire management. Therefore, the primary diligence focus must shift from the business itself to the founder's character and the potential for a strong partnership, as this relationship is the ultimate determinant of success.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

Test for Founder Behavior in Crisis, Not Just in Times of Growth

A rising tide lifts all boats. The true test of a founder partnership emerges during downturns. Diligence should focus on teasing out traits like adaptability, humility, and accountability, which predict how a founder will react when plans inevitably go awry.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

Negotiate Term Sheets by Aligning on 5 Core Pillars Before Debating Minutiae

Effective negotiation avoids getting bogged down in details initially. Instead, focus on reaching a high-level agreement on five key pillars: valuation, capital structure, governance, strategy, and exit plan. Only after this framework is set should you dive into the details.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

Track a Founder's Execution Over a Year, Not Just Projections in a 45-Day Sprint

A compressed diligence process relies heavily on projections. A superior approach is building a relationship over 1-2 years, which allows an investor to witness the company's actual execution against its stated goals, providing far greater conviction than any financial model.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago

The Best Companies Aren't For Sale; Invest via Non-Control Stakes to Access Them

Top-performing, founder-led businesses often don't want to sell control. A non-control investment strategy allows access to this exclusive deal flow, tapping into the "founder alpha" from high skin-in-the-game leaders who consistently outperform hired CEOs.

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis thumbnail

Making M&A Boring (And Why That's a Good Thing) with Leon Brujis

M&A Science·3 months ago