To counteract the "suffocation model," couples can strengthen their bond by not relying on it for every need. Building a diversified "social portfolio"—turning to different friends, family, and hobbies for various forms of emotional support and fulfillment—reduces pressure on the marriage and improves overall happiness.

When running a business with a spouse while raising children, the business can easily "steamroll" personal time. It's crucial to establish firm boundaries to prevent work from disrupting family vacations and time with kids, as that time passes quickly and is irreplaceable.

The startup world is an insular, high-pressure echo chamber. A powerful way to maintain mental health is to regularly connect with people completely outside of it, like family. These conversations ground founders, contextualize startup crises, and provide a source of energy rooted in a bigger purpose.

The host uses a "30/30" rule for her marriage: 30 minutes of play and 30 minutes of intentional conversation. Co-founders can adapt this to build rapport and tackle strategic issues. This structured check-in prevents important, non-urgent conversations from being postponed, ensuring long-term alignment.

Don't let the cofounder dynamic run on autopilot. Proactively establish "vows"—commitments on decision-making and conflict resolution. Then, create a regular relationship rhythm for check-ins. This practice of stepping "onto the balcony" to observe the relationship is crucial for long-term health and success.

The founders credit their successful partnership to an equal commitment to hard work. By dividing responsibilities and working independently before collaborating ('divide and conquer'), they ensure an even playing field and avoid the common pitfalls of co-founder burnout or resentment that often ruin business friendships.

There is no universal standard for "balance." Instead of chasing a perfect equilibrium, entrepreneurs should communicate openly with partners about fluctuating work demands. Some weeks will be intense, while others can be dedicated to relationships. The key is intentionality and communication, not a static, mythical state.

Jonah Weiner and Erin Wiley, the husband-and-wife team behind Blackbird Spyplane, find they must consciously work to prevent their business from consuming their personal life. They actively try to carve out space and time where they are not discussing the newsletter, a key challenge when your co-worker is also your spouse.

A key advantage for couples in business is when their skill sets are complementary. This natural synergy allows them to "share the load" effectively by splitting responsibilities according to their innate talents, helping the business go "further faster" than a single owner could.